Name:Archie Aldis “Red” Emmerson
What makes them haute:
He might be one of the most dressed-down billionaires on our list, possibly because he is in the business of cutting down trees. Time spent in the woods can do that to a person. As of 2009, his company, Sierra Pacific, owned 1.7 million acres of forestland in California and Washington, holdings that allowed it to take the title as the second-largest producer of lumber by volume in the U.S.