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Your Next Five-Star Concierge Might Be AI — and These Luxury Hotels Are Already Proving It
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Your Next Five-Star Concierge Might Be AI — and These Luxury Hotels Are Already Proving It

An avatar concierge named Marta, a hologram emcee and AI that cut food waste: how five-star hotels are using AI for World Tourism Day 2026.

By Laura Schreffler · September 27, 2026 · 5 min read
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