Sean “Diddy” Combs On His Newly Launched Holiday CÎROC Flavor

Sean “Diddy” Combs and the makers of CÎROC Ultra-Premium Vodka have just unveiled a new flavor just in time for the holiday season. CÎROC Black Raspberry, the newest addition to the successful liquid portfolio and features a distinctive blend of fresh ripe black raspberries and a hint of red berries. The product is finished off with a citrus zest resulting in a smooth velvety finish.

When we asked about the design process, Combs told Haute Living, “When choosing a spirit for the holiday – you need to think about the flavor, aesthetic and the overall ability to create an experience. With that in mind, we created CÎROC Black Raspberry; packaged in a black bottle with sleek, metallic gold lettering, this limited-edition flavor commemorates a winter midnight celebration.

CÎROC always looks to be innovative. One of the strengths of our business is introducing new flavors. Welcoming Black Raspberry into our portfolio made sense as its one if my favorite fruits. Packaged in a new, limited edition sleek design, it will be a drink everyone will want to enjoy and have on display in their bar this season. We continue to deliver the most successful flavor innovations and Black Raspberry will be no exception.”

CÎROC Black Raspberry can be enjoyed on the rocks or mixed with a variety of fresh ingredients such as lime, mint, chamois or Amber beer. Kicking off the holiday season, CÎROC Black Raspberry will be available for a limited time only.

shutterstock_202742458 (1)Photo Credit: Shutterstock


Looking towards the future, we asked Combs what he is most excited about as he finishes off 2018: “Crafted with passion, process, and patience, we are pleased to announce the very special CÎROC VS Brandy. Just in time for the Holiday season, the ultra-premium fine French Brandy is masterfully crafted in France to provide you with a very smooth fresh fruit finishing.” 

This launch represents the brand’s expansion into an entirely new category.

“I thrive on opportunity. CÎROC consumers drink aged brown spirits alongside CÎROC Vodka, so it was obvious that it was time to take CÎROC further than it had ever gone. CÎROC VS is changing the game,” continued Combs regarding the launch.

The Bramble

Photo Credit: Courtesy of CÎROC

CÎROC has created the following signature cocktails to help kick-off the holiday season:

The Black Smash
2 oz CÎROC Black Raspberry
.5 oz Lemon juice
.5 oz Simple syrup
4 Mint leaves
5 Blackberries
Glass: Rocks
Garnish: Blackberry/Mint
Add all ingredients in a shaker. Add ice, shake it well. Double strain into a rocks glass and garnish

The Bramble
1.5 oz CÎROC Black Raspberry
.5 oz Lime juice
.5 oz Simple syrup
3 Blackberries
Glass: Rock
Garnish: Blackberries
Muddle the blackberries in the rocks glass, add crushed ice. Add the rest of the ingredients in a shaker with one ice cube only. Strain into the rocks glass and garnish.

The Black Raspberry Royale
1.5 oz CÎROC Black Raspberry
.5 oz Lemon juice
.5 oz Simple syrup
.5 oz Raspberry liqueur
Top up with Champagne
Glass: Champagne
Garnish: Twist
Add all ingredients in a shaker except the champagne. Add ice, shake well. Strain into a flute glass and add the champagne and garnish.

The Preparada
1.5 oz CÎROC Black Raspberry
.5 oz Chamoy
.5 oz Lime juice
.5 oz Grenadine
2 oz of an Amber beer
Glass: Highball
Garnish: Rimmed salt with chili/smoked paprika. Add all ingredients in a shaker except the beer. Add ice, shake well. Add the beer and strain into a highball glass rimmed with salt.

CÎROC Black Raspberry is available in very limited quantities at liquor stores and top hotspots nationwide.