Photo Credit: Van Cleef & Arpels
Fifth Avenue is in bloom! Van Cleef & Arpels has partnered with the Fifth Avenue Association to transform the city’s storied street into a veritable bouquet.
Photo Credit: Van Cleef & Arpels
Since its was founded in 1906, Van Cleef & Arpels, has been inspired by flora and fauna and the rebirth of nature. To celebrate the arrival of the season, theFrench High Jewelry and Watchmaking Maison collaborated with French artist Alexandre Benjamin Navet to design spring-inspired floral installations along the world-famous street with 14 colorful sculptures complimented by live flowers.
Photo Credit: Van Cleef & Arpels
Two years after Navet first brought his colorful universe to life on the facades of the Maison boutiques in New York City, Boston or Beverly Hills, his designs are now expanding onto the sidewalks, bringing the brand’s positive vibes to the enjoyment of all residents and travelers alike. Taking a new three-dimensional shape, installations of large-scale sculptures and live potted flowers have taken over Fifth Avenue from 47th street to 59th street.
Photo Credit: Van Cleef & Arpels
Says Navet, “I like to do something different for every location because the city is different, and the energy is unique and I’m in awe to have the opportunity to express myself on such a beautiful avenue. I hope this creates enchantment, surprise, and a lot of joy. These are the feelings I want people to experience walking through the installation.”
Photo Credit: Van Cleef & Arpels
Photo Credit: Van Cleef & Arpels
The designs are inspired by the artist’s cheerful sketches, his recurring work on vases accented by live and imaginary flowers and butterflies, a joyful blend of pastel drawing and architecture. Pedestrian are thus invited to step into his universe: arches, benches, pergolas and other architectural elements in bright colors and energetic lines punctuate the street. What a luxe, lovely way to celebrate the season!
Photo Credit: Van Cleef & Arpels
