Min Huei Lu is the epitome of innovation in design, weaving a rich tapestry of user experiences through her compelling work in UI/UX design. An award-winning designer with an MFA in graphic design, Lu is at the helm of transforming digital design solutions within the e-commerce and retail sectors. Her expertise in crafting compelling advertising campaigns, marketing materials, SEO optimization, web applications, and mobile applications, speaks volumes about her dedicated passion for the field.
Born in Taipei, Taiwan, Lu’s journey began at a local design studio, where she created branding assets for various businesses. Her first foray into UI/UX was designing user interfaces for parking payment machines at the Industrial Technology Research Institute in Taiwan. She later pursued an MFA in Graphic Design at the San Francisco Academy of Art University, where she specialized in digital product design and was recognized with a prestigious A’Design Silver Award for her thesis, Artificial Intelligence in Design.
Throughout her career, Lu has worked with renowned brands, including CVS, Aetna, Xfinity, Comcast, and Hippo Insurance. Currently, she serves as the Lead Brand and UX/UI Designer at Gong Cha, an international tea-drink franchise. Here, her team’s designs for brand identity, interior spaces, social media, websites, apps, and in-store kiosks, have bagged several A’ Design Awards.
Among her accolades are two Bronze A’ Design Awards in the Graphics, Illustration, and Visual Communication Design Category for her work on the “Brewing Happiness Brand Identity” and the “Support Small Business.” Further, Lu was the creative force behind the “Gong Cha Wu Sian Commercial Teahouse,” which won the Iron Design Award in the Interior Space and Exhibition Design category.
Lu believes that design is not only about aesthetics but also functionality and accessibility. This belief shines through in Gong Cha’s digital products, which are user-friendly and accessible to individuals with disabilities. Their inclusive techniques encompass responsive design for various devices, keyboard accessibility, assistive technology compatibility, and clear, concise link text for screen readers.
The rapid advancement of technology and swift changes in consumer behavior are challenges Lu has had to navigate in her career. By fostering an environment of continuous learning and teamwork, Lu has mastered the art of creating effective digital marketing strategies that improve SEO rankings, increase website traffic, and ensure a consistent brand image as well as improved user experience.
The lessons Lu has garnered on her journey are many, but the value of collaboration and effective communication stands out. She emphasizes the importance of constant learning and adaptability to new technologies and trends. Above all, she underscores the significance of user-centric design, where understanding users’ needs and motivations is key to creating successful design solutions.
Lu’s advice to aspiring designers is echoed in these lessons: embrace growth opportunities, diversify experiences, and never stop learning. Her mantra is to put the user at the center of the design process and to create designs that truly enhance their lives.
In essence, Min Huei Lu is not just shaping user experiences; she is redefining them. And her illustrative career serves as an inspiration for future designers and most importantly, a testament to the power of innovation in the realm of design.
Written in partnership with Ascend
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