Louis Vuitton’s “The Rainbow Project” Window Displays Make US Debut At Fifth Avenue Boutique

Louis Vuitton has unveiled “The Rainbow Project” at its Fifth Avenue Maison boutique in New York City, marking the first instillation for the project in the U.S. The House’s windows are engrained in the heritage of Louis Vuitton, while the colorful rainbows bring a certain air of hope—as in, how the sun breaks through the clouds after a storm—and lightness—as we approach the summer months. “The Rainbow Project” made its debut in Europe in cities like Pairs, France, Frankfurt, Germany and Madrid, Spain, each boutique window being “unique in its conception with rainbows created either as stickers or digitally shown through animated screens.” Louis Vuitton staff members and their children were invited to participate in the creative conception; for instance, the Champs-Elysées store in Paris has varied rainbows designed by local French children, while the Madrid store in Spain shows the drawing by a Spanish child, surrounded by LV Monogram clouds. “The Rainbow Project” will continue to be unveiled at other Louis Vuitton stores across the globe, including in American boutiques like New York City, Beverly Hills and Chicago.

Louis Vuitton Rainbow PRojectPhoto Credit: Louis Vuitton