Williamsburg Will Finally Get Its First Food Hall

Williamsburg is about to get its first food hall and it’s going to have some pretty good pizza!

Courtesy of Di Fara Pizza
Courtesy of Di Fara Pizza

The crew behind the original Gansevoort Market are waving their magic wand over Williamsburg to create a year round market that will house foodie fan faves like Ed McFarland –  who is planning a new raw bar, Champion Coffee, Fany Gerson’s La Newyorkina and Brooklyn’s 52-year-old Di Fara Pizza. Domenico DeMarco, who has made almost every pizza at his original Midwood location, is excited to explore the new opportunity. “It’s for my kids. I am happy they are all working so hard.”  

Their food hall outpost will look almost identical to the original and all involved believe Williamsburg has the right vibe for a new location. Located in the heart of the ‘hood on North 3rd between Berry and Wythe Avenues, the space will be 15,000-square-foot space will house both permanent vendors and pop-up vendors.

Photo by Sammy Glucksman

“We have always loved Williamsburg and felt that the community was in need of a year round market that offered a communal space to entertain, consume, and unwind,” say Manny Del Castillo & Jamie Hinojos  the principals at MRKTPL, who created Meatpacking District’s Gansevoort Market and are working on Staten Island’s MRKTPL Empire Outlets. Interior (1)“As the former creative team behind Gansevoort Market, we partnered to create MRKTPL, a hospitality-focused creative agency that specializes in designing, developing and operating a diverse range of properties helping to establish a critical social connection in today’s global marketplace. We saw the energetic and prosperous community of Williamsburg and wanted to give other established and emerging brands the opportunity to be a part of it. We teamed up with LENY, a New York-based development firm and North 3rd Street Market was born!”

 Illustrations by Vi Luong
Illustrations by Vi Luong

In addition to specialty vendors and food pop ups, the Market will also have a public space with a communal seating area and a bar area. There will be surround sound with music played throughout the entire market at all times and for special occasions, they venue will host bands in the space and are looking into hosting unique holiday events (ie. pumpkin carving, toy & coat drive, make your own bouquet for Valentine’s Day).

North 3rd is expected to open sometime in the Fall of 2017. Wondering what happens when the L shuts down in 2019? Business as usual for North 3rd. “Our customers that live locally or drive in from various neighborhoods of Brooklyn, Queens, Long Island, and New Jersey will have no issue visiting North 3rd Street Market. For those based or visiting from Manhattan, we are centrally located to an abundance of public transport in Brooklyn with access to both Manhattan and Queens, including the G, and J trains as well as the B62 and B39 busses. Additionally, just a short six minute walk away is the newly transitioned and expanded East River Ferry, giving our customers a new way to access Williamsburg’s cultural and creative hub.”