British Vogue has today launched Vogue Video—a dedicated platform for video content that will both complement and enhance the magazine’s digital and print presence. And to celebrate the impending release of Minions (which hits UK screens this Friday 26 June), the first film is a satirical look at the influence of the loveable yellow creatures on the world of fashion.
“The launch of Vogue Video is a really exciting and important new initiative for British Vogue,” said Alexandra Shulman, editor-in-chief of the magazine. “We now have the opportunity to create original, stylish, visually arresting and entertaining content in a video format that is both separate from and complimentary to the print magazine. It’s a terrific extension of the Vogue portfolio.” Further films planned down the line will include Inside The Wardrobe—dedicated to dissecting the style of celebrities such as Olivia Palermo, Suki Waterhouse and Lily Allen—as well as a series on issues within the fashion industry hosted by Alexa Chung.
“British Vogue Video combines access to world-class talent with a content strategy derived from our cultural understanding and significant luxury audience insight,” said the director of video content at Condé Nast Britain, Danielle Bennison Brown. “Collaborations are an important part of our strategy, as evidenced in the partners we have worked with across this initial phase of programming.” Viewers can expect to access Vogue Video on other Condé Nast websites after its initial launch on British Vogue.
For now thought, it’s all about the minions and their hidden fashion talents. Watch the first film on the platform—Vogue Presents The Minions—by clicking here.