On 19 March in celebration of the Maserati Quattroporte Zegna Limited Edition, Ermenegildo Zegna and Maserati hosted an exclusive launch event at the Four Seasons Resort in Dubai where they were joined by select regional clients and VIP guests.
The event was the third in a series of four celebratory events starting with Shanghai in July and in New York in September. The final launch event will take place in Milan later this year. As part of the celebration in Dubai, Mr. Ermenegildo Zegna, CEO of the Ermenegildo Zegna Group, and Mr. Harald J. Wester, CEO of Maserati, were joined by over 500 guests to honor the partnership between the two brands, both masters in craftsmanship and leaders of Italian excellence. The launch of the Maserati Quattroporte Zegna Limited Edition is a result of a three-year partnership agreement signed between Sergio Marchionne, CEO of Fiat Group, and Gildo Zegna, CEO of Ermenegildo Zegna Group in 2013.
The Maserati Quattroporte Limited Edition by Ermenegildo Zegna has been produced in a limited run of 100 sedans. Clients also benefit from a unique collection of accessories by Zegna, specially designed for each Maserati. Moreover, Maserati has recently confirmed the launch of a new Ermenegildo Zegna interior package, which will be available as an option for the Quattroporte and Ghibli from end of 2015.
With the Maserati Quattroporte Zegna Limited Edition and Owner’s Collection centre stage, clients, celebrities and journalists were able to discover its unique details and experience first-hand the extraordinary result of this partnership between two of Italy’s leading luxury brands. Guests including H.E. Mr. Giorgio Starace, Ambassador of Italy to the UAE, H.E. Mr. Ahmed Humaid Al Tayer, Director of Al Tayer Motors, and Mr. Khalid Al Tayer, Chief Executive Officer of Retail at Al Tayer Group were present to view the collaboration up-close.
For more information, visit www.maserati.com