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Haute Time: Rolex Joins James Cameron In Making History

Partnering with National Geographic and Rolex, the director of Terminator, Titanic, and Avatar fulfilled a life-long dream to explore the bottom of the sea. A Journey to the Bottom of the Mariana Trench surpassed the move of his rival Richard Branson whose previous attempt resulted in poor video quality at best due to the unexpected amount of silt that was stirred by the submarine.

When on his expedition, James Cameron wore an exclusive, special-edition watch as part of the evidence that Rolex was involved in the expedition. The watch, which is unusual due to its white dial, is so rare that many question its authenticity. The watch is authentic and highly prized by collectors

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New York February / March 2014
New York February / March 2014