Woman-owned business REP Digital has launched a new custom video platform, and the results have been unprecedented for real estate icon Coldwell Banker. The platform, Morpheus Marketplace, was created in response to the challenges faced when producing high-quality, branded video content for a large network of affiliated companies at scale.
Judy Gatena Karpinski, the CEO of REP Digital, was inspired to create the platform after seeing the challenges that came with versioning, localization, and hyper-customization in videos. In a recent statement, she said “Our team was on a mission to simplify and expedite the way video versioning is done, we didn’t think the process should be so cumbersome for users and we knew if the novice user could create their own personalized version of a brand compliant video in minutes we would have a home run on our hands. We consistently asked ourselves ‘how do we make the process of customization as easy as a few clicks?’ Well, I am proud to say we achieved this and now you can too!”
In their latest collaboration, REP Digital and Coldwell Banker joined forces to produce twenty-five customizable branded videos using The Morpheus Marketplace platform. Coldwell Banker, a global real estate corporation, has been operational for over a century and has an extensive network of more than 92,000 real estate agents in 44 countries. The primary marketing challenge was to create custom video content on a large scale that remained on brand.
Morpheus + Coldwell Banker
Morpheus Marketplace provides Coldwell Banker and its affiliates with the ability to quickly and easily create personalized branded video content, giving users access to a library of advertising campaigns and award-winning video creative. The platform enables affiliates the ability to personalize national ads and create fully custom localized videos that appeal directly to their markets.
Revolutionizing Large-Scale Video Production
Since the platform’s pilot launch in late 2022, there has been a remarkable surge in video creation by the Coldwell Banker network. Within just three months, the network created over 8,000 custom videos, surpassing the number produced in the previous three-year period. These videos are presently being streamed on multiple online and social media platforms, in addition to being broadcasted in major US markets.
David Marine, CMO of Coldwell Banker, stated in a recent article in Fast Company, “Our ability to create meaningful promotional content and make it readily available to our network is invaluable. Our affiliates have immediate access to a tool that not only saves them time and money but also ensures that our brand messaging exceeds the industry standard and hits its intended target every single time. We have revolutionized the way in which our network produces video content, and as a result, we demonstrate our value to our affiliates while we continue to reinforce our industry reputation as a leader in innovation and ingenuity.”
Victoria Keichinger, Vice President of Brand Marketing at Coldwell Banker, had this to say about the REP Digital video customization platform, “In a business-like real estate, localization is everything. How do you create advertising creative that represents every region and neighborhood? You couldn’t. Until now. We were in search of a solution to do just that – deliver brand advertising that has consistently ranked as the most effective in our industry for 11 years running but empowers our local real estate affiliates to be able to add a visual that represented their market. We had never been able to achieve this concept efficiently and effectively before now.”
Why Morpheus Marketplace
Morpheus Marketplace offers a range of features and benefits that can help businesses effectively communicate their message, showcase their brand, captivate their target audience, make a lasting impression, and ultimately drive results. Some of the advantages of Morpheus include:
- Time-Saving: With Morpheus, your users can create personalized content, which saves you valuable time while also providing access to new audiences that were previously out of reach.
- Personalized Media: Upload custom media or access a pre-curated library of stock footage to add a personalized touch to your content.
- Versatile Music Options: Choose from several music options that set the tone you desire.
- Voiceover and Subtitle Capabilities: Customize your video with voiceovers or subtitles in multiple languages to cater to a broader audience.
- Streamlined Integration: API integrations make data pre-fill a breeze, saving you time and making your workflow more efficient.
Game-Changing Results
The success of Coldwell Banker using Morpheus Marketplace is a testament to the platform’s potential to revolutionize the way businesses approach video marketing, providing brands with the ability to scale like never before. At the end of the day, the results are priceless because, with Morpheus, marketing teams save time while extending their reach and delivering value.
Written in partnership with Entrepreneur Spotlight
