To know how far Qamar Zaman has come, you must first understand what he has overcome. Overcoming a disability from birth, surviving a car accident, and living through a natural disaster have instilled the underdog mentality, making him one of the most successful businessmen.
According to Zaman, most small businesses need to understand the benefits of storytelling when marketing a business. After surviving a near-death experience back in 2004, in which I almost died, I made a promise to myself that if I lived, I would leave a legacy of teaching people something they could remember me for in a good way.
“I am not Warren Buffet or Bill Gates with large sums of money to become a philanthropist, so I decided to give back what I have, which is endless. Money can deplete or be eroded, but what I give back is “knowledge.” The more I give, the more it spreads. “Says Qamar Zaman from his startup overlooking the beautiful ocean view of Grand Cayman.
We all wake up with a need to pay our bills and put food on the table. According to Maslow’s Hierarchy of Needs, the most basic human survival needs include food and water, sufficient rest, clothing and shelter, overall health, and reproduction. Everyone wakes up with those needs and loses sleep over the same.
What I wanted to develop is a simple process that anyone can use. From the richest CEO trying to impress his stakeholders to a 5th-grade student trying to convince their parents to get them a new game or bike, we all tell stories to sell someone what we want.
According to Vanessa Boris of Harvard Business, “Telling stories is one of the most powerful means that leaders have to influence, teach, and inspire. What makes storytelling so effective for learning? For starters, storytelling forges connections among people, and between people and ideas. Stories convey the culture, history, and values that unite people. When it comes to our countries, our communities, and our families, we understand intuitively that the stories we hold in common are an important part of the ties that bind.”
Paul J. Zak, Ph.D., of the National Library of Medicine says the following in his research, “Why Inspiring Stories Make Us React”: “While we are hearing a story, our neurons are firing together, and this triggers us to recall more of what we are hearing.”
Using these ideas, I knew I could help build an application that would take the users’ input and create a story to help small business owners create more awareness about their companies to help prospective customers find them when searching for their products. The system can be used by anyone.
Some of the use cases are:
- Content creators can promote their YouTube/TikTok videos and get more organic traffic.
- Book authors can get more visibility for their books.
- Lawyers can get better clients.
- College Students can write better and more convincing resumes and get better jobs.
“Everything starts with a story. Put simply, if your story keeps the reader interested, they will pay attention.” Qamar Zaman
I have been working on my vision to democratize storytelling so I can help 1 million users across the world live, love, and make a difference.
In an Expert, Panel®Forbes Councils Member Zaman says – “Target Users On Various Platforms With A Short, Sweet Video Story – “Audience-specific stories are best. Platforms such as TikTok and Instagram Stories are popular with Millennials. You can target business owners through LinkedIn, journalists via Twitter, and grandparents via Facebook. Then make a video story as you would a commercial. Keep it short and sweet. This will allow you to gain social capital and generate leads from your website.” Qamar Zaman, Forbes
CEO of Throne PR, Denis Serikov, says, “I have battle-tested Zaman’s storytelling system with my Crypto and Blockchain clients This system is a game changer.
Leading podcaster Adam Torres of Mission Matters Podcast says “Build Your Brand Through Storytelling.”
“That will be my legacy, and I will leave it behind so it can grow!” Qamar Zaman
Written in partnership with Prodigy
Entrepreneur
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