Gucci Releases New Timepiece Campaign Based On The Art Of The Handshake

Gucci’s Creative Director, Alessandro Michele, envisioned and executed Gucci’s latest campaign for its new line of timepieces, inspired by one of the most used human physical interactions, the handshake. Shot by photographer Ari Marcopoulos, the campaign features warm imagery of diversity and inclusivity of the handshake, rather than the more uppity and authoritative power-driven connotation of the gesture. Two timepieces are featured: the timeless Grip—the wrist-hugger—and two iterations of the G-Timeless automatic. The Grip—designed by Michele—is a genderless style, and is an ode to the skateboarding world, reflecting how trainers attach to the grip tape on a skateboard. It also has a yellow gold PVD case and three windows with the hour, minute and date. The yellow gold PVD bracelet touts the iconic GG logo. Another version of the Grip has a steel case with a green alligator strap that can be switched out. The G-Timeless Automatic timepieces are made with steel cases, black onyx stone dials with the Gucci bees and steel bracelet or steel case with 18kt yellow gold buckle, lapis stone dial with bees and a blue lizard strap that can be swapped out. For more information please visit the brand’s website by clicking here.