Devon Works has won over watch critics and buyers alike with its first timepiece, the innovative Tread 1. What makes the company’s timepieces so unique is DEVON’s creative use of technology, the most conspicuous being the patented system of glass-reinforced nylon belts which revolve around a central chassis to indicate time as opposed to a traditional face and hands. The belts are only 2/1000th’s of an inch thick and are a technology appropriated directly out of the cockpits of modern airliners like the Boeing 747 where these same belts were used to indicate vital measurements such as air speed and fluid levels.
“The public response to our invention has been overwhelmingly positive and has been very humbling for the entire team. Our growing base of constituents are always asking what is coming next and we plan to continue to delivering jaw-dropping innovation in order to satisfy their curiosity as well as our own,” said Scott Devon, founder of Devon Works. “These two new versions of the Tread 1 are only the second installment of a lengthy product plan we have up our sleeve.”
DEVON began production of the Tread 1 in late 2010 with four variations that consisted of different combinations of exposed stainless steel and titanium-colored DLC-coated parts. Now DEVON will add two new versions of its popular Tread 1 to further individualize its products. The first, Version E, will be treated to a blacked-out look with black DLC coating on almost all of its exterior metal surfaces and internal movement parts. The second, Version F, will have the same blacked-out componentry as Version E, but with distinctive orange numerals printed on its time belts, orange highlighting on the indicator plate, which floats over the belts, and orange stitching on a natural leather strap. Retail prices have been set at US$18,500 for Version E and US$19,500 for Version F. Both will be available starting early in the fourth quarter of 2011 at authorized DEVON retailers, a complete listing of which is available at www.devonworks.com.
Operating out of California, DEVON is the only American watch company using its own proprietary movement. In late 2010, the Tread 1 was nominated for the Gran Prix d’Horlogerie de Genéve in the category of Design and Concept Watch – the first American watch brand ever to receive this laudable recognition. Thus far, DEVON has appointed forty authorized retail locations worldwide and delivered nearly 300 of its head-turning timepieces in important watch markets such as Europe, Singapore, China, Hong Kong, Russia, the Middle East and, of course, the United States.
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