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Haute Event: Penn Jillette Launches His ‘All-Star Celebrity Apprentice’ Ice Cream to Benefit Opportunity Village

Penn Jillette launches his Special "Celebrity Apprentice" ice cream flavor at Walgreens on Las Vegas Strip. Photos: Denise Truscello/WireImage
Penn Jillette launches his Special “Celebrity Apprentice” ice cream flavor at Walgreens on Las Vegas Strip. Photos: Denise Truscello/WireImage

During last night’s broadcast of NBC’s “All-Star Celebrity Apprentice,” Rio headliner Penn Jillette was named one of two finalists left in the competition. For the final challenge Penn was tasked with creating his very own flavor of Walgreens Good & Delish super premium ice cream. His creation, “Vanilla & Chocolate Magic Swirtle,” was launched this morning at an ice cream social at the Walgreens in the middle of the Las Vegas Strip. A combination of premium vanilla and chocolate ice cream mixed with salted caramel swirls and pieces of delicious chocolate, Penn’s special flavor will be sold at Walgreens and Duane Reade locations across the country beginning Monday, May 13. Walgreens will award $100,000 to Opportunity Village, the Las Vegas-based charity for which Penn has been playing, if he sells more ice cream than his competitor this week. The ice cream sales will also help determine who is ultimately named the All-Star Celebrity Apprentice, which would award an additional $250,000 to Opportunity Village.

Other Las Vegas celebrities joined Penn in the launch of his flavor, including Paris Las Vegas headliner and “American Idol” winner Taylor Hicks, Flamingo Las Vegas headliner George Wallace, Harrah’s Las Vegas headliner magician Mac King, Blue Man Group, Jubilee! showgirls from Bally’s Las Vegas and Penn’s partner-in-crime, Teller. The entertainers helped Penn give out samples of his flavor to fans, who flocked to the store to meet the famed magician and his friends. Also in attendance was Linda Smith, chief development officer and foundation associate director of Opportunity Village, and clients from the organization.

“When Donald Trump asked me to return for the ‘All-Star’ season of ‘Celebrity Apprentice,’ I was both honored and excited to get another chance to raise money for Opportunity Village,” said Penn. “To date, I have raised nearly $400,000 for this amazing, Las Vegas-based charity, and hope that from today’s event and this week’s ice cream sales, we’ll be able to raise even more money for them.”

Click on the photos below to enlarge.

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New York February / March 2014
New York February / March 2014