Jean Therapy: The Top 5 Denim Stores in Honolulu

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Aloha Rag

As with most warm weather climates, breezy dresses, tunics, play suits and kaftans are most ideal. That said, we locals tend to get the chill when temps merely dip below 80 degrees, so denim it is. As with most top vacation destinations we’ve got the Nordstrom denim bar, Neiman Marcus’ designer selection and Diesel’s edgy styles to choose from. But, it’s our fashionable array of hidden gems that boast the most forward fashions that denim has to offer. Check out the top 5 denim stores in Honolulu.

Aloha Rag

Aloha Rag boasts an impressive list of avant-garde designers including Balmain, Lanvin, Balenciaga, Thomas Wilde and Alexander Wang. Always on the cusp of high fashion, Aloha Rag has won raves from a slew of fashion publications for its undeniable high style. The same can be said of its denim selection including overall, culotte and chino cuts by Current/Elliott, ombre and graphic denim designs by Martin Margiela, ’70s styles from MiH and daring printed jeans by Sass & Bide.

Aloha Rag is located at 1221 Kapiolani Blvd., Suite 246, 808.589.2050.

Pineapple County

Popping into Pineapple County is like stealing style tips from the pages of Glitter and JJ magazines. This über-trendy boutique is a hit among Japanese visitors as well as local style-setting risk-takers. Pineapple County stocks stylish bags, party dresses, flirty skirts, date-worthy tops and a slew of fashion-forward denim. The jeans bar, in fact, greets guests with mostly skinny styles by True Religion, Frankie B., Current/Elliot, Paige and many more.

Pineapple County is located at 342 Lewers St.,, 808.926.8245.

Allison Izu denim.

Allison Izu Denim

Vertically challenged? Hawaii designer, Allison Izu has got you covered! Izu stocks stylish denim options for the smaller set. Meant for those five-foot-six and below, and ideal for anyone who prefers to avoid the task of hemming, Izu sells boot-cut, trouser, skinny, straight and wide-legged styles in her Hawaii-based on boutique. The line can also be found in several stores across the islands’ chain.

Allison Izu denim can be found online at

Genius Outfitters.

Genius Outfitters

This place is seriously Genius and it’s no surprise as its big sis is the aforementioned Pineapple County. Genius is so “on trend” that it’s perfect for any denim diva obsessed with Japanese pop culture. The two-story boutique not only offers a wide-selection of denim for ladies but gents as well with a half-floor dedicated to your stylish beau. Be sure pick up some screened tees that come in an array of assorted colors and prints to pair with your denim of choice.

Genius Outfitters is located at 346 Lewers St.,, 808.922.2822.


This spot is fun and and sparkly with a dose of “Boho” influence. Based in bustling Waikiki, the boudoir-sized boutique packs in a well-edited selection of tees, dresses, tops, jumpers and denim. You’ll also find an unexpected selection of vintage and Japanese designer denim at Marqet.

Marqet is located at 345 Royal Hawaiian Ave., 808.922.4776.

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