Richard Branson to Build Upscale Hotel in San Francisco

Billionaire Richard Branson has launched a slew of successful business ventures through the Virgin Group. From mobile phones, to music megastores and beyond, this entrepreneur has a portfolio of over 360 companies and plans to add one more. Branson has recently announced plans to launch a line of Virgin Hotels.
According to the Virgin Hotels website, the hotels will cater to “high income, well-educated, metropolitan ‘creative class’ customers,”. These destinations will be erected in urban areas, with initial plans to open venues in a handful of U.S.cities. On their list are New York, Boston, Washington D.C., Miami, Los Angeles, and our fair city, San Francisco. Though these are the current set of locations, Branson hopes to eventually expand to over 25 over the next 10 years.
Upon announcing the plans to build these luxury hotels, Branson stated, “I’ve had great fun turning quite a lot of different industries on their heads and making sure those industries would never be the same because Virgin took them on.” Virgin Group will be dedicating $500 million to the Virgin Hotel project. Their key goals are to host guests in four star quality hotels, located in major North American cities. Their buildings will have between 150-400 rooms with ample communal space.
With over 25 years in travel and hospitality experience, they hope this will be another great venture to add to their already impressive list of successful companies. This announcement is great news for travelers.With Virgin responsible for their flights and hotels, vacationers will most likely receive amazing travel deals on some great North American destinations.
For more information on Virgin Hotels, visit www.virginhotels.com.
Related Articles
Ralph Lauren Becomes the First American Designer Highlighted in the Catwalk Book Series
Ralph Lauren Catwalk by Thames & Hudson lands May 7, 2026—the first American designer in the Catwalk series.
How PARAISO Continues to Elevate Miami as a Global Luxury Fashion Destination
Returning May 28-31, 2026 for its 22nd edition, PARAISO Miami Swim Week makes its strongest case yet for Miami Beach as a fashion capital in its own right. There are cities that host fashion, and there are cities that define it. For more than two decades, PARAISO Miami Swim Week has quietly — and then […]
Jonathan Anderson’s First Dior Cruise Show Brought Hollywood’s Golden Age Back to Los Angeles
For me, the city of Los Angeles is teeming with energy—both past and present. As I stood at the Charlie Chaplin Studio for the Dior Cruise welcome party, I realized it was the old Hollywood lore (where you truly wish the walls could talk) that makes Los Angeles almost feel ghostly. It’s hard to capture […]
Burberry Takes Over Hôtel Belles Rives on the French Riviera This Summer
Burberry arrives at Hôtel Belles Rives in Antibes for summer 2026—check prints, beach club takeovers, and the Riviera through a British lens.
Step Into the Incredibly Lavish Dior Suite for the 79th Cannes Film Festival
Dior transforms its suite at the Majestic Hotel for the 79th Cannes Film Festival, May 12–23, 2026—beauty, couture motifs, and the Riviera.
Squat Smart Is the Fitness Mat Changing At Home Glute Workouts This Summer
Squat Smart helps improve squat form, glute activation, and lower body workouts with a smarter at home fitness mat.
Latest Stories
Trending Articles
Related Articles
Ralph Lauren Becomes the First American Designer Highlighted in the Catwalk Book Series
Ralph Lauren Catwalk by Thames & Hudson lands May 7, 2026—the first American designer in the Catwalk series.
How PARAISO Continues to Elevate Miami as a Global Luxury Fashion Destination
Returning May 28-31, 2026 for its 22nd edition, PARAISO Miami Swim Week makes its strongest case yet for Miami Beach as a fashion capital in its own right. There are cities that host fashion, and there are cities that define it. For more than two decades, PARAISO Miami Swim Week has quietly — and then […]
Jonathan Anderson’s First Dior Cruise Show Brought Hollywood’s Golden Age Back to Los Angeles
For me, the city of Los Angeles is teeming with energy—both past and present. As I stood at the Charlie Chaplin Studio for the Dior Cruise welcome party, I realized it was the old Hollywood lore (where you truly wish the walls could talk) that makes Los Angeles almost feel ghostly. It’s hard to capture […]
Burberry Takes Over Hôtel Belles Rives on the French Riviera This Summer
Burberry arrives at Hôtel Belles Rives in Antibes for summer 2026—check prints, beach club takeovers, and the Riviera through a British lens.
Step Into the Incredibly Lavish Dior Suite for the 79th Cannes Film Festival
Dior transforms its suite at the Majestic Hotel for the 79th Cannes Film Festival, May 12–23, 2026—beauty, couture motifs, and the Riviera.
Squat Smart Is the Fitness Mat Changing At Home Glute Workouts This Summer
Squat Smart helps improve squat form, glute activation, and lower body workouts with a smarter at home fitness mat.
Subscribe to Haute Living
Receive Our Magazine Directly at Your Doorstep
Embark on a journey of luxury and elegance with Haute Living magazine. Subscribe now and have every issue conveniently delivered to your home. Experience the pinnacle of lifestyle, culture, and sophistication through our pages.
Haute Black Membership
Your Gateway to Extraordinary Experiences
Join Haute Black and unlock access to the world's most prestigious luxury events