The Beauty of Market America

It has been my experience that women—no matter their financial situations—enjoy an indulgence. Whether that be splurging on a manicure/pedicure or eating the last bite of a warm chocolate cake, we are all guilty of enjoying the finer things. I have found that women of all types are inclined to spend on beauty products that they love and know deliver results. During this difficult recession, I have introduced brands through Market America that have appealed to those women with a taste for both luxury and value. This is why Motives by Loren Ridinger, Matriskin, Cellular Laboratories, Loren Jewels, and the many other brands I have had the privilege to build have been so successful. In just 12 months, our cosmetics sector hit $12 million in wholesale sales; our new skin care line, Matriskin, is nearing $10 million; and Loren Jewels, our new luxe jewelry business, is doing tremendously. My fragrance, MINE, has sold out four times in the six months since its launch. But as a consumer I know that it is not statistics that encourage ladies to purchase new products; it is their reputation for producing exceptional results, as well as their affordability.

This is just the beginning for the brands under our umbrella of beauty and lifestyle products. I will continue to work with top-tier creatives and industry experts to launch products in hair care, hair extensions, and more revolutionary skin care products—to be enjoyed by both men and women alike. With the introduction of such affordable luxuries, all of us can learn to indulge ourselves without feeling an ounce of guilt.

Loren Ridinger

Motives by Loren Ridinger

With growing success from the re-launch in 2009, Motives by Loren Ridinger continues to bring cutting-edge technologies, the latest trends, and unique, must-have items to the market. Some of our key items include:

Makeup Setting Sprays Along with 10 Years Younger, which has been one of our best sellers since its launch, Motives introduced No More Shine makeup setting spray at the Miami World Conference in January 2010. This no-fuss spray allows for fewer touch-ups during the day, resulting in beautiful, oil-free skin that won’t smudge.

Cellular Laboratories

Launched just last year, Cellular Laboratories has been an overnight, global success. Both women and men—yes, ladies, even your husbands can enjoy this exceptional solution—have turned to this product for its ability to vanish dirt and reduce the signs of aging. Each product in this range (which includes a newly launched cleanser) is packed with all of the same advanced technological ingredients, at an affordable price.

Cellular Laboratories also offers beneficial Anti-Aging Regimen kits, which offer women all
of the advanced anti-aging products needed to maintain proper skin care.

Matriskin

Matriskin is an innovative anti-aging product that is only available through Market America. The clinical results have been astounding; but it has been the results experienced by the everyday ladies who have chosen this product that have truly made it so successful. Matriskin increases collagen production, which leads to skin revitalization. Plus, this product pulls moisture deep into the skin cells leading to firm, youthful skin.

The Present for Motives by Scott Barnes
This collaboration with top celebrity makeup artist Scott Barnes provides beauty fanatics with all of the essential products for any day or night look—in one convenient, posh package.

High Definition Mascara This technologically advanced mascara, features a newly patented brush, which provides superior lash definition. The midnight blue hue has been a favorite among fans. And who doesn’t love ultra-thick, defined lashes, anyway?

Trend Shades in Lipsticks, Pressed Blush, Pressed Eye Shadows These favorite items still boast the same high-quality ingredients, but for summer, we updated the color palette. With 16 new shades, every chic gal has her choice of color-defining makeup.

Loren Jewels

Our range of haute jewelry, including necklaces, bracelets, rings, and earrings, has become one of the most successful brands in the business. Since its launch, Loren Jewels has been seen on such Hollywood A-listers as Jennifer Lopez, the Kardashian family, Alicia Keys, Eva Longoria Parker, Paulina Rubio, and many more. Only available through exclusive retail outlets and online (www.lorenjewels.com), Loren Jewels has become lusted after by many trendsetting women.