2010 Trend Report

This season, size matters, whether referring to embellished cuffs, statement necklaces, opulent cocktail rings, or oversized hoop or chandelier earrings.

I must also send out the warning that while bigger will certainly be better, maintaining a sense of style and panache always trumps the trends. You should make that trendy statement with just one grand piece of “wow” jewelry. Avoid overwhelming your look (or your admirers) by piling on too much of a good thing.

Design motifs are another trend that will be prevalent during the spring and summer months. Not only are the season’s pieces big and embellished with gems; designers are also focusing on two major styles: organic philosophy and/or geometric foundations.

The geometric trend is one that I have spent years perfecting. Each luxury timepiece in the Haimov Watches collection is created based on my signature—and patented—Haimov octagon-shaped face and distinctive numerical layout, which is uniquely encrusted with colored, white, or black diamonds of the highest quality. The shape and size of the face screams “trendsetter” to the rest of the world.

These timepieces feature a Swiss automatic movement with open encasement on the reverse showing the branded Haimov mechanism. For the men’s line, there are more than 20 different design variations, and most come with interchangeable bezels with ornate designs, allowing for an easy transition from casual to cocktail.

The positive feedback that I received from both celebrity and lower-profile clients encouraged me to expand from the watches and incorporate the octagonal shape throughout a classic jewelry collection. In 2010, you will see Haimov necklaces, bracelets, earrings, rings, pendants, and chains that carry the authentic and original look that is exclusive to the Haimov brand.

In the previous issue, I mentioned that I would be celebrating the grand opening of my new boutique. I am proud to announce that we swung open our downtown doors with great success on the Thursday night before the Super Bowl. Several VIP celebrities were in attendance to help us cut the ribbon, including NFL great Jerome Bettis and Dancing with the Stars celebrity Karina Smirnoff. The opening of this boutique is a lifelong dream of mine realized. It marks my shift from working only on the wholesale side of the industry to a full-fledged venture into retail.

After spending more than 10 years perfecting the diamond wholesale business, this grand opening means that the exclusive men’s and women’s collection of diamond jewelry and watches is now available to anyone in the market for high-end luxury pieces. I have filled the new boutique with items that are perfectly on point with what the style-makers will be searching for in the coming months. Miami has long been my home, and this location will serve as the flagship as we prepare to launch many more showrooms across the U.S.

Haimov Watches
33 NE 1st St.
Miami, FL 33132
1.888.Haimovs
www.haimovwatches.com