In the bustling heart of Miami Beach, a revolutionary boutique is making waves in the high-end retail scene and e-commerce. IsMyLova, founded by the passionate advocate for gender and refugee rights from Azerbaijan, Bela Ismylova, is redefining luxury through the lens of female leadership. This unique store and an online boutique that ships worldwide stand as a testament to inclusivity, empowerment, and global craftsmanship. IsMyLova aims to create an extraordinary shopping experience that celebrates the artistry and innovation of both emerging and established designers from diverse backgrounds around the world.
Photo Credit: Nika Vekilova @nikavphotography
The lavish styling experience at IsMyLova is personalized and intimate. Clients are guided through the boutique’s exclusive selection, where they can find everything from avant-garde designs to timeless classics. “Our stylists are experts in helping clients navigate our eclectic collection,” Bela notes. “They’re not just selecting clothes; they’re curating an experience that reflects the client’s personal journey and aura. Each piece at IsMyLova is selected to set your looks apart, ensuring you stand out in any crowd.”
Photo Credit: Nika Vekilova @nikavphotography
This commitment to individual expression through fashion is what sets IsMyLova apart. “We believe that fashion should be a celebration of one’s unique identity,” Bela asserts. “Our mission is to empower our clients to make bold, individual statements through their attire, sourced from the most exquisite designers across the globe.”
Bela’s journey from a Human Rights lawyer and educator in Azerbaijan to an innovative fashion entrepreneur in Miami is deeply woven into the fabric of IsMyLova’s vision. “Our mission at IsMyLova is to not just showcase fashion but to leave a meaningful impact,” Bela shares. The boutique’s carefully curated fashion collection tells a story of creativity, resilience, and empowerment, mirroring Bela’s own transition and the values she holds dear.
Photo Credit: Nika Vekilova @nikavphotography
“Every brand and every piece in our collection has its own narrative, resilience, and empowerment,” Bela explains. “These are not just clothes; they are symbols of the journey and power of women around the world.” IsMyLova’s commitment extends beyond fashion. A portion of its profits supports charities and NGOs focused on uplifting refugee women. “We are a platform where fashion meets gender rights activism, blending my expertise in gender-based advocacy with my experience in the legal and educational realms.”
The store will pair a display of beautifully crafted clothing with a collection of artworks and creations from local female designers, artists, photographers, painters, filmmakers, and more.
“Our commercial success is aligned with our core values of empowering women,” Bela states. “It’s about making a difference, one garment at a time.”
Photo Credit: Nika Vekilova @nikavphotography
With its boutique opening in July, IsMyLova is set to become a landmark in Miami’s fashion scene, offering an extraordinary shopping experience.
