In modern history, no hair stylist has achieved as much international acclaim and status as Vidal Sassoon. Known for his geometric cuts, haircare products, and worldwide salons, Sassoon changed the way people think about hair. Although he sold his namesake hair empire in the 1980s, his legacy lives on today. There’s no better place to witness this than at the Sassoon Salon flagship on Sutter Street in downtown San Francisco.
The salon is run by Sassoon’s creative director, Michael Forrey, a master of tresses in his own right who maintains the locks of a loyal following of devoted customers—while developing styles for special events like New York Fashion Week. We recently spent an afternoon with Forrey immersing ourselves in all things Vidal Sassoon. Here’s what we learned—and why you should book your next hair appointment—be it a cut, color, or blow dry—at Sassoon Salon.
Many of SF’s top stylists trained at the school.
The Sassoon Academy is a well-respected place to discover the art of cutting hair. DiPietro Todd, Cinta, Tailored—all of these places boast stylists who have trained at Sassoon. Why not try a cut at the source?
Better blowouts.
We’ve all left Drybar disappointed when a less-than-stellar stylist was incapable of recreating the photo of Giselle with beach waves that you showed her. At Sassoon Salon, the stylists focus on keeping the integrity of the hair. Sassoon’s team designed a half-round brush specifically for better blowouts. Salon goers don’t have to choose from a short list of styles, but can work with the stylist to craft a blowout that perfectly suite your needs, lifestyle, hair, and occasion.
Nathan Booth.
Forrey creates unique textured cuts and gorgeous blowouts, but when it comes to color Nathan Booth is your man. He’s an expert on color trends with more than 15 years of coloring experience under his belt. From a drastic color change to the perfect shade of blonde to a adding a subtle hint of red, Booth can do it all.
Luxe product lines.
Sassoon stylists uses Ghd blowdryers, curling irons, and wands and custom made brushes. A wide variety of hair treatments, that can’t be found elsewhere, are also on offer to help nourish and revitalize locks. Kérastase, System Professional, Moroccan Oil, Sebastian, and Nioxin are a few of the high-end shampoos, conditioners, sprays, and cremes the Sassoon stylists use.
Fashion forward cuts and styles.
If you’re looking for an avant-garde cut, book an appointment with Forrey. Simply browse his Instagram page and you’ll see that he perfectly channels the spirit of Vidal Sassoon into his innovative and polished cuts. He’s also amazing at a classic sleek long look, too. Want to recreate that rope pony you saw on the runway? There’s a good chance that the look was actually created by a Sassoon team member! Whether you want to leave with side-swept tresses , mega volume, or a sleek bob with tons of shine, it can be achieved at Sassoon.
You’re supporting a company that supports its stylists.
Sassoon Salon stylists have the opportunity to travel the globe and work at different salons all over the world. The company encourages this, so that stylists don’t get bored and the haircuts and color remain edgy.
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