Gwyneth Paltrow Launches Goop MRKT in San Francisco

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Gwyneth Paltrow
Gwyneth Paltrow. Photo Credit: Drew Altizer.

Pop-up stores have became a big trend. They are so popular that even major retailers create pop-up shops within their larger stores. Gwyneth Paltrow selected a great model for her lifestyle site Goop.com and launched a Goop MRKT pop-up store at 140 Maiden Lane. Designed by San Francisco’s Steven Volpe, Goop MRKT is located in the historical Frank Lloyd Wright building.

Steven Volpe
Steven Volpe. Photo Credit: Drew Altizer.
Kevin Systrom
Kevin Systrom. Photo Credit: Drew Altizer.
Atmosphere
Photo Credit: Drew Altizer.
Allison Speer
Allison Speer.

The unique combination of fashion, beauty, wellness, food and kitchen, instantly attracted stylish consumers. Goop MRKT hosted a chic reception to showcase a broad selection of goods and give guests a fun shopping experience. Several beauty brands such as Juice Beauty, French Girl Organics, Shiva Rose, Beautycounter partnered up under one roof with kitchen shop March San Francisco and clothing and jewelry brands including Electric & Rose, Alo Yoga, Ariel Gordon Jewelry, Land’s End and more.

Atmosphere
Photo Credit: Drew Altizer.
Atmosphere
Photo Credit: Drew Altizer.
Nikita Kahn
Nikita Kahn. Photo Credit: Drew Altizer.
Gisel Kordestani
Gisel Kordestani. Photo Credit: Drew Altizer.

“Here today, gone tomorrow” pop-up concept sparked excitement of San Francisco and Silicon Valley notables. Gwyneth Paltrow was joined at the event by some tech celebrities: Instagram co-founder Kevin Systrom, Pinterest co-founder Ben Silberman, Eventbrite CEO Julia Hartz.

Max Boyer Glynn, Ali Turner
Max Boyer Glynn, Ali Turner. Photo Credit: Drew Altizer.
Susan Dunlevy, Katie Traina, Sobia Shaikh
Susan Dunlevy, Katie Traina, Sobia Shaikh. Photo Credit: Drew Altizer.
Kristie Streicher, Ashley Streicher
Kristie Streicher, Ashley Streicher. Photo Credit: Drew Altizer.
Juliet DeBaubigny
Juliet DeBaubigny. Photo Credit: Drew Altizer.

Goop MRKT has added its unique flavor to Union Square and will remain open until May 22.

Ben Silbermann, Divya Silbermann
Ben Silbermann, Divya Silbermann. Photo Credit: Drew Altizer.
Christina Dunning, Alice Cahan
Christina Dunning, Alice Cahan. Photo Credit: Drew Altizer.
Pia Hauch, Kelcey Morton, Ruzwana Bashir
Pia Hauch, Kelcey Morton, Ruzwana Bashir. Photo Credit: Drew Altizer.
Nina Stanford, Julia Hartz
Nina Stanford, Julia Hartz. Photo Credit: Drew Altizer.

Stores hours:
10:00am – 6:00pm Monday – Saturday
11:00am – 6:00pm Sunday
140 Maiden Lane
San Francisco, CA 94108

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