Music aficionados and fashion addicts, your ultimate dream is coming true. German luxury brand MCM has partnered with Beats by Dre to design a special edition collection of custom products.
The collection will feature the Beats Studio Wireless headphones with MCM’s Cognac Visetos monogram replacing the dull black leather ear cups. The Tour Earphones will have a lower case “b” as well as the signature MCM on the tangle-free cables. The Pill Speaker Set will also be adorned with the Cognac Visetos monogram, placed in the center of the device. Cases for the devices will have the matching monogram logo. The Beats Pill Character bundle will come with a functional mini MCM gold-studded backpack.
The goal of the collaboration is to “unite composition and design for contemporary lifestyles.”
In regards to the partnership, an MCM brand spokesperson said, “MCM was established during the 70’s when Munich was at the center of the European disco scene. Since then music has continued to play an important role in the brand’s identity and heritage making. Teaming up with this cutting edge audio brand seemed natural. Beats by Dr. Dre represent the kind of high-end music appreciation and New School Luxury values that make up part of our brand DNA.”
The Studio Wireless headphones will cost you a cool $599,95, the Pill will go for $399.95 and the Tour earbuds are $249.95.
The special edition line is slated to be available as early as June. Head over to MCM’s website to click one, or all, of the products to sign-up and be notified when the items go on sale. You can also head over to Beast by Dre’s site to be alerted when the products are available.
In the meantime, go behind-the-scenes of the MCM x Beats by Dre launch event in New York City.
(Photos via MCM)
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