New Luxury Hotel in London’s East End Banks on Post-Olympic Popularity

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South Place Hotel is hoping that as a result of the London Summer Olympics, visitors will be interested in the East End of the city more so than the more traditionally touristy areas.

The new high-end hotel, which opened on September 3, is hoping to target tourists visiting the East End as a result of the Olympics and guests will be offered tailor-made tours of the East End’s galleries and other attractions. Featuring 80 rooms, South Place Hotel has two Tony Fleming-helmed restaurants, three bars, artwork from the Hoxton Art Gallery and it is the largest opening so far aimed at the new breed of visitors following the Olympics.

According to Des Gunewardena, chairman and chief executive of the hotel’s operator D&D London, “When we opened the Great Eastern hotel 10 years ago I felt very strongly that the whole of London was moving east. For many years people thought you could not open good restaurants in the City, but it is becoming a 24-hour place to live and work.”

Reflecting both the business needs and imaginative wit of its adjacent neighborhoods, South Place Hotel was designed by Allies and Morrison architects with interiors by Conran + Partners. The public spaces are a vibrant mix of vintage and contemporary design and art, whilst the bedrooms are a comfortable mix of understated luxury and attention to detail. In each of the 80 guestrooms there are individually chosen art pieces by contemporary London artists that form part of the hotel’s extensive art collection. An annual South Place Hotel Art Prize and Sunday Cinema Sessions series seal the hotel’s cultural cred.

The hotel also includes a ‘secret’ Garden offering a retreat for guests along with Le Chiffre, the residents’ games room. There are also five meeting and private dining rooms as well as a well-quipped gym, spa and wellness center.

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