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The Richard Mille Cup 2024: The Historical Regatta Returns This June

This June, the maritime world will once again set its sights on the Richard Mille Cup, which returns for its second edition.
By Laura Schreffler
Fashion

Fourtané Opens New Luxurious Rolex Boutique in San Diego

Foutané has opened a stunning new Rolex boutique in Fashion Valley, the heart of one of Southern California's trendiest destinations.
By Laura Schreffler
Fashion

Inside The Iconic Rolex Greenroom For The 96th Oscars

This year, Rolex's design for the Oscars Greenroom invites guests into a space that honors the vegetal world in honor of their sustainability initiative.
By Laura Schreffler
Fashion

Vieren Introduces Three New Stereo Diamond Timepieces

Toronto-based VIEREN, a beacon in modern luxury watchmaking, has expanded its Stereo collection with three new diamond-adorned timepieces.
By Laura Schreffler
Haute Time

Longines Returns As The Official Partner & Timekeeper For The 47th Hampton Classic Horse Show

The prestigious Hampton Classic Horse Show, set to gallop into its 47th edition, and once again, Longines will take center stage as the Official Partner.
By Laura Schreffler
Haute Auto

Rolex Embraces Automotive Excellence At Pebble Beach: A Week of Tradition, Innovation, & Motor Sport Mast...

Rolex celebrates auto with Pebble Beach Tour d’Elegance® presented by Rolex, The Quail, A Motorsports Gathering, and the Pebble Beach Concours d’Elegance®.
By Laura Schreffler
Ambassador

Lenny Kravitz Is The New Face of Jaeger-LeCoultre

Jaeger-LeCoultre has tapped music legend Lenny Kravitz as the new ambassador for the Maison — revealing his affinity for timepieces.
By Laura Schreffler
Celebrities

An Exclusive Look Inside The 2023 Rolex Oscars Greenroom

As the official timekeeper of the Academy Awards since 2017, Rolex presents the 2023 Oscars Greenroom, inspired by the Earth.
By Laura Schreffler
Fashion

Cartier Reinvents The Iconic Tank Française Timepiece

Almost 25 years after its creation, Cartier reinvents the Tank Française with seven new iterations of the iconic timepiece.
By Laura Schreffler

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