Prada & Adidas Come Together To Launch An Iconic Collection
On January 13th, Prada & Adidas will launch a third collection that takes the iconic partnership to a new level, setting a new sustainability standard.
Photo Credit: Courtesy of Prada
In 2019, Prada and Adidas first announced their plans for an extensive collaboration—becoming a highly-anticipated partnership. And on January 13th, the two brands will return with a third collection that catapults the partnership to another level. This new collection will not only include apparel for the first time, but it also sets a new sustainability precedent, highlighting both Prada and Adidas’ commitment to creating real change.
Demonstrating this partnership’s commitment to innovation, the Adidas for Prada Re-Nylon collection reimagines luxury sportswear by celebrating two timeless icons: the Adidas Originals Forum and Prada’s Re-Nylon fabric. Each piece has been made in Italy by Prada, composed of the brand’s signature, infinitely recyclable Re-Nylon fabric, which was introduced in 2019. Prada Re-Nylon is a groundbreaking textile created by recycling plastic waste collected from oceans and textile fiber waste. This celebration of Prada Re-Nylon through the Adidas for Prada collection marks the shift of the entire Prada production from virgin nylon to Re-Nylon, achieved by the end of 2021.
To launch this new collection, Prada and Adidas will be revealing a unique digital activation by inviting fans of the collection to participate in the metaverse with the two brands through open-source co-creation.
Photo Credit: Courtesy of Prada
The Adidas for Prada Re-Nylon collection launches globally on January 13th, 2022, via Prada boutiques, Prada’s website here, and Adidas’ website here.
Latest from Haute Living
Chef Josiah Citrin to Host Stop the Void Charity Dinner in Santa Monica
The Ultimate Guide to Private Members’ Clubs in New York
Burberry Returns to the Hamptons at This Summer’s Most Beloved Pop-Up Address
