WHAT’S HAUTE : New York Fashion’s Night Out

OC Concept Store

655 Madison Ave.

212-759-9220

6-11 p.m.

This gallery-style boutique celebrating one of a kind rarities and the art of luxury will transform its bi-level Madison Avenue shop into destination Switzerland. But at the store’s “kiss to the Swiss” party, no passports will be necessary. OC Concept Store will allow patrons to experience the finest in Swiss culture, complete with ski simulators, a chocolate bar, yodeling competitions, and French and German lessons, all while toasting to founder, entrepreneur,and CEO Orianne Collin’s Swiss roots. While a special celebrity DJ spins for the evening, take a photo against the custom designed Swiss backdrop and enter to win the grand prize of a first class trip to Switzerland, courtesy of Swiss Tourism and SWISS airlines.

Roger Vivier

750 Madison Ave.

212-861-5371

6-10 p.m.

For Fashion Night’s Out, supermodel Jessica Stam will host a chic and glamorous cocktail party. Guests will have a chance to pose in a studio booth with Stam and instantly share the pictures via Twitter, Facebook and e-mail. Enjoy cocktails and hors d’oeuvres while grooving to a performance by Jeanne Marine, Bob Geldof’s girlfriend, and the Swinging Frogs. The first 200 hundred shoppers will be the lucky recipients of Jeanne Marine’s CD. The cover was sketched by designer Bruno Frisoni.

Saks Fifth Avenue

611 Fifth Ave.

212-753-4000

6-11 p.m.

On the second floor, from 6-8 p.m., Stella McCartney models will show off the latest looks while guests use digital Polaroid cameras to capture personal moments with the models which can then be uploaded to the Stella McCartney and Saks Facebook pages, and the link sent to guests so they can tag themselves. Unique Stella truffles will be handed out to guests as well. In addition, Saks will celebrate luxury brand Pringle of Scotland with personal appearances by designer Alistair Carr, as well as actress Tilda Swinton, Louise Wilson from Central Saint Martin, famed jewelry designer Waris Ahluwalia and photographer Ryan McGinley.

On the third floor, bring out your creative side with designer Christian Cota who will be collaborating in digital painting with guests and signing painting prints from 6-7 p.m. You can also expect personal appearances from designer Prabal Gurung from 7:30-8 p.m.  on the third floor and Doo Ri from 8-9 p.m.

On the fourth floor is the official Fashion’s Night Out Blogger Lounge, happening all night. On the fifth floor, experience DJ Questlove who will be spinning while guests can DIY hair wraps with Erica Domesek of P.S. I Made This and Chris Lospalluto of the Sally Hershberger Salon. Additionally, Rebecca Minkoff and The Man Repeller, Leandra Medine will host the Hair Braiding Bar from 6-8 p.m. where you can personalize your braid with strips of Rebecca Minkoff leather. Once you transform your hair, have your nails done by manicurist Lisa Logan from Minx Nails as she will be applying prints on nails at Marc by Marc Jacobs from 6-9 p.m. Also on the fifth floor, learn to surf with Yigal Azrouël’s new line, Cut 25 and snag a pair of custom jeans by J. Brand all night long. Just when you thought there couldn’t possibly be more fun in one store, Ne-Yo will perform one of his chart-topping hits and autograph purchases from his exclusive hat collection.

Scoop NYC

861 Washington St.

212-691-1905

6-10 p.m.

Celebrate with Zac Posen at the Meatpacking District’s block party as he blasts tunes with DJ Jus Ske and watch an artist at work as Curtis Kulig designs a Fashion’s Night Out graffiti masterpiece on Scoop’s windows. Shoppers receive a customized gift from Birchbox with a purchase of $150 or more. Also, be one of the first 50 customers to check out Yosi Samra’s flats at the Street Store and get a free pair.

Loader