Miami was busy this past Super Bowl week with a slew of celebrities, sports fans, and partygoers invading South Florida for a week of tropical indulgence. Needless to say, for some generous hearts, the weekend took on a philanthropic theme at the second annual “Big Game Big Give” event, on the eve of the Super Bowl. Hosted by one of Miami’s favorite Hollywood directors, Michael Bay, the event raised more than $200,000 for The Giving Back Fund. If you don’t believe that a philanthropic event can also serve as the haute platform for a killer party, then think again—the private party was voted the No. 1 Super Bowl Party by ESPN’s party report.
The invitation-only affair took place at Bay’s private waterfront home. MMG, an event-marketing agency, took care of the details. The guest list entailed 350 heavy hitters in the entertainment industry including celebrities, athletes, and business leaders. For those lucky enough to snag an invite, the party showcased the unveiling of the new Aston Martin four-door sports car, the Rapide.
Famous faces like Adam Sandler, Russell Simmons, the cast of Gossip Girl and 90210, Ed Razek, and even Dan Carpenter mingled about, with Dewar’s Signature cocktails in hand. The menu featured creations by Jonathan Eismann’s Pacific Time restaurant. Once the evening came to a close, we can only assume that guests went home safe and happy with swag bags in hand, which were filled with Spanx for Men and Hydroxycut. It is safe to say that the Saints weren’t the only ones who came out winners this past weekend.
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February 10, 2010$2,900,000 • Miami, FL
