Away's Lead Photographer Vanessa Granda on Success in New York


Haute Secrets: Away’s Lead Photographer Vanessa Granda on Success in New York

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It seems like everywhere you turn these days, there’s a chic ad for Away’s futuristic luggage. The stylish brand, co-founded by Warby Parker alums Jen Rubio and Steph Korey, market to a generation that values functionality and design, and are changing the way people travel. Vanessa Granda, a Miami native and lead photographer for Away, is the creative behind those ads you’ve seen for the brand all around the city: from the subways to magazines to telephone booths. She reveals the secret to her success, her favorite hangs in the city, and more.

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How long have you been in New York?

2 1/2 years.

Favorite New York neighborhood:

Lower East Side

Favorite New York memory:

Running to get ice cream in a blizzard

Favorite neighborhood shops:

The plant shop on Eldridge and Grand, Sincerely Tommy, Tictail.

Best French restaurant:

Rebelle

Favorite New York dessert:

Good ol’ fashion cheesecake

Favorite spot for cocktails:

Apotheke

The wine you order most:

The dryest white wine in stock

Favorite clothing brand:

Hyke

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Favorite art gallery:

David Zwirner never dissapoints

Favorite Sunday pastime:

Vintage furniture (window) shopping

 Last high-end purchase:

Alexander Wang Roxy Bucket bag in patent red

Favorite historic/legendary New York place to see or explore:

The Loews Canal Street Theatre

Describe New York in three words:

Elusive, Fast, Fresh

What is the secret to your success?

Espresso

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