Last night, Audemars Piguet celebrated the opening of its latest boutique on Rodeo Drive with a glamorous fete that included some of the biggest names in Hollywood, as well as a number of illustrious watch industry VIPs.
Audemars Piguet Global CEO, Francois-Henry Bennahmmia and CEO of North America, Xavier Nolot joined Westime Founder, John Simonian, President Greg Simonian and Audemars Piguet brand ambassadors Serena Williams and Freida Pinto as they celebrated the company’s fourth boutique in the US.
The new monobrand boutique, located in the famed Beverly Hills shopping arcade Two Rodeo, served as a fantastic location to not only celebrate Audemars Piguet’s Swiss roots, but also their new home in the heart of LA. A bold neon sign reading “Welcome to Le Brassus Hills” and reminiscent of the famed Beverly Hills sign hung overhead as guests made their way into the party. After the ceremonial ribbon cutting by Xavier Nolot, Frieda Pinto, Greg Simonian, Serena Williams and CEO Francois-Henry Bennahmias, the façade of the boutique was illuminated in white lights followed by a snowfall of white confetti.
The party featured a number of playful Swiss touches, including food and drink like traditional raclette presented by servers dressed in cream, white and grey ski resort attire. The Swiss motif was also represented in the décor, which included a fire pit and cabins housing the DJ, watchmaker and food stations. Also present was an interactive photo station with light snowfall.
Guests included Hollywood A-listers like Alessandra Ambrosio, Don Cheadle, James Corden, Miguel Cotto, Corey Gamble, Kevin Hart, Johannes Huebl, John Mayer, Joel McHale, Omarion, Pras Michel, Nicole Murphy, Olivia Palermo, Erica Pelosini, Jeremy Piven, Kiss drummer Eric Singer and Sylvester Stallone.
The three level, 1,342-square-foot boutique offers the full range of Audemars Piguet’s collection, and is furnished with materials like oak, Vals stone and metallic surfaces that evoke the natural beauty of the Vallée de Joux region in Switzerland where Audemars Piguet timepieces have been crafted for over 140 years.