Karl Lagerfeld has opened its first concept store in Doha, Qatar. Taking place on December 21, 2014, the store is located in the Lagoona Mall and is the brand’s first in the Middle East and its latest addition to a growing retail network worldwide.
Spanning 80-square-metres, the store’s interior décor concept has been developed under the creative direction of Karl Lagerfeld himself and will feature a monochromatic black and white colour scheme juxtaposed against modern furnishings and classic accents. Throughout the space, mirrors and walls of light will illuminate and enhance the collection displays. The store will also reflect KARL LAGERFELD’S affinity for digital technology, with a giant screen and iPads integrated throughout the store to showcase the latest collections.
“We are pleased to announce the opening of the first KARL LAGERFELD store in the Middle East in Doha, Qatar,” says Pier Paolo Righi, CEO of KARL LAGERFELD. “As we continue to develop our business on a global scale, the Middle East remains a central area of focus. Our new Doha store represents an ideal opportunity for us to showcase our iconic, cool and accessible luxe collections and represents an important step in, while further elevating and expanding our brand’s presence in the region.”
The Doha store is part of an international KARL LAGERFELD rollout, joining numerous recently-opened locations across Europe, the Middle East and Asia. The Doha store is operated by Chalhoub Retail Group, regional partner of the KARL LAGERFELD brand in the Middle East.
For more information, visit www.karl.com
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