Miami’s current incarnation of Nobu just made our Top 5 Sushi Spots of Miami, but it is geared up to move on to bigger and better things, like its own hotel. That hotel in question is the historic Eden Roc, which has blown through a few management companies of late following a complete and total renovation that was debuted with an ELLE Spa and much fanfare in 2011. While we don’t know what’s to become of that spa, or whether the Eden Roc name will be a thing of the past, we do know Nobu will be moving in and taking over F&B operations for the whole hotel. The south tower will be a Nobu Hotel, not unlike the arrangement Nobu has with Caesar’s in Las Vegas for partners De Niro and Japan-born chef Nobu Matsuhisa’s first Nobu Hotel.
Right now, there are Nobu hotels in Vegas and Riyadh with more planned for London, Bahrain and a Manila casino complex. The look and feel of the hotels is, as expected, Asian-luxe, so expect a complete overhaul of the recently redone Roc. While the change is definitely an end of an era, it is an exciting thing for the neighborhood, as the hotel will not only be a big draw, but cement the 4300- 4500 block of Collins Ave as its own little epicenter of chic alongside neighbors Soho Beach House and The Fontainebleau.
Take a look at Nobu Hotel at Caesar’s Palace in Vegas: