The America’s Cup Finals are here! As Oracle Team USA and Emirates Team New Zealand get ready for head-to-head competition, sponsors are also gearing up for massive crowds and tons of support for both teams.
Nespresso is the official coffee of the 34th America’s Cup. The luxe coffee company has a long history of support for the Cup, offering fans, spectators and coffee lovers a taste of the delectable Nespresso experience. The executive team at Nespresso let Haute Living in on how they’re celebrating the magic of the Cup.
Tell us about any special products or services Nespresso is offering for the final leg of the America’s Cup.
Nespresso has created four signature coffee recipes in celebration of the 34th America’s Cup. Vanilla Wave, Coconut Breeze, The Fog and Crossing the Golden Gate, which was created by the local San Francisco Barista, Heather Sanchez. The signature coffee recipes will be served at the Nespresso Boutique and America’s Cup Cafes throughout the finals so guests can truly taste the magic of the cup.
Nespresso also created the Limited Edition Maestria machine, a collector’s item embellished with the America’s Cup logo and International Maritime Signal Flags which evokes the sleek style and technical design of the intrepid AC72 class catamarans racing on the bay during the summer of sailing.
Finally, Nespresso also released a series of short films entitled Taste the Magic of the Cup, dramatizing the similarities between the advanced technical precision of the sport of racing and the exactness that shapes the Nespresso Ultimate Coffee experience, which can be viewed at www.nespresso.com/americascup.
What was the reason that Nespresso chose to support the 34th America’s Cup?
Nespresso and the America’s Cup share many of the same values: passion, commitment and pride in the continued search for excellence and perfection. It comes as a natural fit for Nespresso to sponsor this sporting event. As the official coffee of the 34th America’s Cup, Nespresso is allowing fans, spectators, coffee lovers and Club Members to truly taste the magic of the cup in San Francisco.
Does Nespresso have a history with sailing, and do you support any other sporting events?
Nespresso has a longstanding association with the world of sailing, beginning its partnership with the sport as a co-sponsor of Team Alinghi in the 32nd America’s Cup between 2004 and 2007, as well as being the Official Coffee of the 33rd America’s Cup. More recently, Nespresso signed up as an Elite Sponsor to Emirates Team New Zealand. Emirates Team New Zealand and sailing support Nespresso’s brand values and provide an excellent platform to share the unique aspects of the brand.
Nespresso also aligns with various sporting events worldwide. In tennis, Nespresso sponsors The French Open at Roland Garros and the Sony Open Tennis in Miami. In polo Nespresso sponsors the St. Moritz Polo World Cup on Snow in Switzerland, the Argentine Polo Open Championship, and the Veuve Clicquot Polo Classic in New York and Los Angeles.
What makes the Nespresso boutique in SF special from the other locations?
The San Francisco Boutique in Union Square is the first Nespresso Flagship Boutique to open on the west coast and is a natural fit for the brand as the epicurean city is known for its appreciation of premium coffee offerings, quality products and technological innovation. Not only does the Boutique offer a Grand Cru to suit every taste and preference, it offers consumers a relaxing respite from the bustle of the city and the opportunity to indulge in moments of pleasure in a comfortable, contemporary setting.
Each of the Nespresso Flagship Boutiques are tailored to the local market in mind and that goes without saying for the San Francisco location. The Boutique features a self-selection room, first in the United States, in the lower level dedicated to Club Members looking to shop at their own pace. This self-check-out option automatically scans the contents of the Club Members’ bag upon swiping their Nespresso Club Member N Card or Pass and charges their account directly for a seamless shopping experience. Guests can also enjoy the N Pad Bar which features a large high top table with iPads available for guests to use, loaded with information on Nespresso and interesting facts.
Tell us about the waterfront locations.
Nespresso cafes are available within America’s Cup Village and America’s Cup Park where guests can enjoy hot and iced coffee beverages, lite bites, salads, sandwiches and desserts as they experience the action of the races on the bay. Spectators can also purchase Nespresso products via an iPad at the North Point location in America’s Cup Park.
For us non-coffee drinkers, what makes Nespresso the ultimate coffee experience?
The Nespresso story began with a simple but revolutionary idea: to enable anyone to create the perfect cup of Espresso coffee – just like a skilled barista. Nespresso’s success is built on three pillars: creating the highest quality Grand Cru coffees, smart and innovative machines, and long-lasting consumer relationships.
Only the top 1-2% of the world’s coffee crops meet Nespresso’s rigorous quality standards and an unmatched collection of 21 Grand Cru coffees meet a complete range of consumer tastes. Nespresso’s smart and easy-to-use machines allow coffee drinkers to prepare the perfect cup of Espresso at the touch of a button and Nespresso’s personalized customer service is available 24/7 no matter what time of the day it is.