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Longchamp Opens New Store in Mall of the Emirates

Longchamp, the world-renowned French leather goods and clothing house has opened their new store at the Mall of the Emirates. Located on the first floor, the store houses classic Longchamp leather goods alongside women’s ready-to-wear collections.

Known across the world for its creativity, innovation, quality and craftsmanship, the family-run French brand, has seen steady growth since its foundation in 1948. Throughout that period its popularity has grown across the Middle East and the rest of the world thanks to iconic bags such as Le Pliage® and inspirational partnerships with famous artists and models. Since its opening in the region in 2011, Longchamp has been a favorite brand among Dubai shoppers with its sales rising across the Middle East rose by over 100 per cent, much of which was spurred by the Dubai market.

The elegant modern design of Longchamp’s new store creates a welcoming and elegant ambiance enhanced by light wood panels which contrast with asymmetrical white wall displayed with the rainbow colors of the iconic Longchamp “Le Pliage®” bags.  Sleek, low-glass cabinets display small leather goods, a unique range of exquisite silk scarves and leather accessories, while the newly-launched men’s collection has its own dedicated area featuring a combination of classic business bags and luxury travel cases. And all of this is worth a stop and many looks.

The new Longchamp store joins the brand’s other boutiques in the region, including the UAE, Saudi Arabia, Kuwait and Egypt.

 

 

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New York February / March 2014
New York February / March 2014