T is a luxury brand recognized around the world. With a strong local presence in Miami’s exclusive South Beach market, The SoFi Group, a real estate sales and marketing company, also holds a place of authority in the international market, particularly in Brazil. Additionally. over the past year they have doubled their team to match the demand for their services. Most impressively, they have done it all in the span of just three years. Creative entrepreneur and founder of The SoFi Property Group Lipe Medeiros and the group’s clever businesswoman and Chief Operating Officer Anca Mirescu certainly seem to be magnets for success.
While attending college, Medeiros tried his hand at real estate development before relocating to the hustle and bustle of New York. He co-founded Language, one of the first luxury lifestyle boutiques in the United States, and in honor of his success, he received the Rising Star award for Best Luxury Store in the United States. The same award was bestowed upon Tom Ford for Gucci.
Mirescu comes from a strong academic background. With a Masters in Business Administration from the Stanford Graduate School of Business and a Bachelor’s degree in Public and International Affairs and Japanese Language and Culture from Princeton University, Mirescu began her career on the right foot, scoring jobs with Goldman Sachs in the Private Wealth Management group and as a management consultant with the Boston Consulting Group.
As the motivated, self-starter that he is, Medeiros was itching for a new venture. After some convincing, he was able to persuade Mirescu to come with him to Miami. Together the duo had just the right combination of experience in luxury branding, business, international and real estate know-how to garner success for The SoFi Group. Today, the two pride themselves in offering top notch, personal service to each and every one of their clients.
“We train our associates to think of themselves as real estate advisors rather than sales people, that is our philosophy and it shows in the interaction with our clients,” said Medeiros, hailed as the number one agent in South Florida for Keller Williams, The SoFi Group’s parent company, and is among the top 10 of nearly 80,000 agents throughout the country.
“The luxury segment of the real estate market is really thriving and the reason for that has a lot to do with the fact that Miami Beach is an attractive destination for people of means from all over the world,” Mirescu said.
As the spearheads of The SoFi Group, Medeiros and Mirescu help represent both buyers and sellers of more than 10,000 lavish properties in the elite areas South of Fifth to Sunny Isles, Miami and the islands. The dynamic pair conquered the coveted South Florida real estate market, and with their rampant success in such a short period of time, The SoFi Group is one to watch this summer.