A whole new style to marketing wine has been crafted by Sant Arturo Wines, ViEvents, and Haute Living. “Wine shouldn’t be so serious” is the slogan of inspiration being used for the fun and lavish parties that consist of bi-weekly dinners at trendy New York restaurants.
The first dinner was held on Jan. 9 at Casa La Femme, an Egyptian restaurant in the Meat Packing District. The owner of the restaurant stated, “I was happy to be a part of the dinner series, it really benefited the restaurant with all the reservations that we made based on the Sant Arturo presence.” You can find Sant Arturo at many of the high-end restaurants, hotels and liquor stores in the tri-state area.
CEO of Sant Arturo, Arty Dozortsev created the concept to market wine by bringing diverse New Yorkers together to eat, drink, and have fun. Dozortsev has been in the restaurant and nightlife business for more than 16 years and is extremely excited for the Sant Arturo Wine Dinner Series to have a large impact on New York City’s nightlife. With the help of marketing and event planning firm VieVents, he eventually hopes to carry the dinner series over to other major markets.
On Wednesday, Jan. 26 Cipriani Downtown (located on West Broadway), will have the same endless flow of wine during dinner with a great crowd followed by dancing upstairs. Book your tables directly through Cipriani and be part of the Sant Arturo experience.