Rechelle Balanzat, Founder Of JULIETTE, Believes New York City Is More Than Just A Destination
New York City, widely considered to be the epicenter of any and everything in the world, felt the consequences of the pandemic a bit more acutely than other parts of the world. The “Big Apple” was eerily quiet and empty. Thankfully, with some semblance of normality beginning to return across the globe, New York City seems to be bouncing back. The city is showing its fortitude and resolution as it opens its schools and the world-renowned Broadway theaters.
New York is reminding us all that it is not merely a place, but rather a feeling. That hustle and bustle and fighting spirit is creeping its way back. The muscle memory of New Yorkers all over is falling back in stride with the quick-pace day to day life they were all too accustomed to before the pandemic.

Photo Credit: Juliette Cleaners
Entrepreneur, Rechelle Balanzat, founder of JULIETTE in Manhattan reflects upon what New York City truly means to her. “New York City’s allure is that if gives you the sense that you can achieve anything,” Says Balanzat. “New York City offers a wealth of opportunities. The unexpected is always a possibility.”
Balanzat launched Juliette, a premium laundry and dry cleaning service that has been taking care of New Yorkers’ clothes through the Juliette app since 2014. Her technology-first approach is redefining and disrupting the dry cleaning industry. She continues to be resilient and is honored to share her story in Tory Burch’s “A Love Letter to New York.” Balanzat says, “resilience is the definition of being a New Yorker.”
To learn more about Juliette Cleaners, CLICK HERE.
Related Articles
Banyan Tree Higashiyama Kyoto: Kyoto’s Most Serene New Luxury Hotel
High above Kyoto’s historic Higashiyama district, surrounded by bamboo groves, ancient temples, and forested mountain slopes, stands one of Japan’s most captivating new luxury hotels. Opened on August 1, 2024, Banyan Tree Higashiyama Kyoto is the first Banyan Tree property in Japan and has quickly become one of the city’s most sought-after luxury retreats. Nestled […]
Cala Bennati Is Positioning Itself as the Defining Prosecco Brand for a New Generation of Celebrations
As National Prosecco Day arrives, Cala Bennati continues building momentum through luxury experiences, premium Italian winemaking, and lifestyle appeal.
Jon-Paul Wheatley’s “Badly Drawn Ball” Arrives Among Miami’s Most Luxurious Shopping
A soccer ball has taken over one of Miami’s most glamorous shopping destinations, and it might just be the most thoughtful one you’ve ever seen. Photo Credit: World Red Eye Bal Harbour Shops unveiled “12 Pentagons” on Wednesday evening, a multi-week immersive art installation by British multidisciplinary artist and football designer Jon-Paul Wheatley. The launch […]
Inside World Gin Week: The Global Celebration Bringing Gin Lovers Together Across Five Continents
World Gin Week 2026 brings together 36 bars across 10 countries for a global celebration of gin. Get all the details here.
The Hautest Summer Wedding Guest Dresses of the Season
Whether you’re attending a formal black tie wedding or looking for a beachy destination look, the best summer wedding guest dresses await.
The On x Loewe Collaboration Just Keeps Getting Better and Better
On and Loewe have been creating some of the hottest sneakers around town, and the latest installment of its ongoing collaboration is no different.
Latest Stories
Trending Articles
Related Articles
Banyan Tree Higashiyama Kyoto: Kyoto’s Most Serene New Luxury Hotel
High above Kyoto’s historic Higashiyama district, surrounded by bamboo groves, ancient temples, and forested mountain slopes, stands one of Japan’s most captivating new luxury hotels. Opened on August 1, 2024, Banyan Tree Higashiyama Kyoto is the first Banyan Tree property in Japan and has quickly become one of the city’s most sought-after luxury retreats. Nestled […]
Cala Bennati Is Positioning Itself as the Defining Prosecco Brand for a New Generation of Celebrations
As National Prosecco Day arrives, Cala Bennati continues building momentum through luxury experiences, premium Italian winemaking, and lifestyle appeal.
Jon-Paul Wheatley’s “Badly Drawn Ball” Arrives Among Miami’s Most Luxurious Shopping
A soccer ball has taken over one of Miami’s most glamorous shopping destinations, and it might just be the most thoughtful one you’ve ever seen. Photo Credit: World Red Eye Bal Harbour Shops unveiled “12 Pentagons” on Wednesday evening, a multi-week immersive art installation by British multidisciplinary artist and football designer Jon-Paul Wheatley. The launch […]
Inside World Gin Week: The Global Celebration Bringing Gin Lovers Together Across Five Continents
World Gin Week 2026 brings together 36 bars across 10 countries for a global celebration of gin. Get all the details here.
The Hautest Summer Wedding Guest Dresses of the Season
Whether you’re attending a formal black tie wedding or looking for a beachy destination look, the best summer wedding guest dresses await.
The On x Loewe Collaboration Just Keeps Getting Better and Better
On and Loewe have been creating some of the hottest sneakers around town, and the latest installment of its ongoing collaboration is no different.
Subscribe to Haute Living
Receive Our Magazine Directly at Your Doorstep
Embark on a journey of luxury and elegance with Haute Living magazine. Subscribe now and have every issue conveniently delivered to your home. Experience the pinnacle of lifestyle, culture, and sophistication through our pages.
Haute Black Membership
Your Gateway to Extraordinary Experiences
Join Haute Black and unlock access to the world's most prestigious luxury events