Rechelle Balanzat, Founder Of JULIETTE, Believes New York City Is More Than Just A Destination
New York City, widely considered to be the epicenter of any and everything in the world, felt the consequences of the pandemic a bit more acutely than other parts of the world. The “Big Apple” was eerily quiet and empty. Thankfully, with some semblance of normality beginning to return across the globe, New York City seems to be bouncing back. The city is showing its fortitude and resolution as it opens its schools and the world-renowned Broadway theaters.
New York is reminding us all that it is not merely a place, but rather a feeling. That hustle and bustle and fighting spirit is creeping its way back. The muscle memory of New Yorkers all over is falling back in stride with the quick-pace day to day life they were all too accustomed to before the pandemic.

Photo Credit: Juliette Cleaners
Entrepreneur, Rechelle Balanzat, founder of JULIETTE in Manhattan reflects upon what New York City truly means to her. “New York City’s allure is that if gives you the sense that you can achieve anything,” Says Balanzat. “New York City offers a wealth of opportunities. The unexpected is always a possibility.”
Balanzat launched Juliette, a premium laundry and dry cleaning service that has been taking care of New Yorkers’ clothes through the Juliette app since 2014. Her technology-first approach is redefining and disrupting the dry cleaning industry. She continues to be resilient and is honored to share her story in Tory Burch’s “A Love Letter to New York.” Balanzat says, “resilience is the definition of being a New Yorker.”
To learn more about Juliette Cleaners, CLICK HERE.
Related Articles
Ralph Lauren’s New Major League Baseball Collection is a Home Run
A continuation of its ongoing partnership with Major League Baseball, Ralph Lauren has dropped a small collection celebrating six iconic teams.
Global Champions Arabians Tour Returns to Miami Beach with a Star-Studded, Sold-Out Weekend
The Global Champions Arabians Tour (GCAT) made a triumphant return to Miami Beach from April 10–11, 2026, delivering a sold-out second year that cemented the city’s status as one of the Tour’s most electrifying stops. Welcoming over 100 horses and handlers from across the globe competing for a share of the Americas circuit’s $2.7 million […]
Inside Masters Week: Private Jets, VIP Parties, and Augusta’s Most Exclusive Moments
From private jets and VIP parties to Mercedes-Benz and exclusive hospitality, here’s a look at the standout moments from Masters week in Augusta. By the time Masters week begins, a steady stream of private jets has already touched down, transforming Augusta Regional Airport into one of the busiest—and most discreet—luxury hubs in the country. The […]
Rolls-Royce Project Nightingale: The Ultra-Exclusive Electric Coachbuilt Convertible Redefining Luxury Motoring
Rolls-Royce Project Nightingale is an ultra-exclusive electric coachbuilt convertible limited to 100 units, blending Art Deco design and silent luxury.
LovePicker Rises as the Eternal Gift for Moments That Matter Most
Celebrate Mother’s Day with LovePicker’s preserved real roses finished in 24K gold, elegant keepsake gifts designed to last forever.
Auragens Officially Launches Dedicated Orthobiologics Division, A First in the Field by a Regenerative Medicine and Research Institute
Photo Credit: Courtesy of Auragens Led by Renowned Orthopedic Surgeon Dr. Abdiel Ortiz, M.D., Auragens Continues to Showcase Why It Has Earned the Trust of Professional Athletes and Elite Performers For those who demand the very best in performance, recovery, and longevity, Auragens has long been the name whispered among the world’s most elite athletes, […]
Latest Stories
Trending Articles
Related Articles
Ralph Lauren’s New Major League Baseball Collection is a Home Run
A continuation of its ongoing partnership with Major League Baseball, Ralph Lauren has dropped a small collection celebrating six iconic teams.
Global Champions Arabians Tour Returns to Miami Beach with a Star-Studded, Sold-Out Weekend
The Global Champions Arabians Tour (GCAT) made a triumphant return to Miami Beach from April 10–11, 2026, delivering a sold-out second year that cemented the city’s status as one of the Tour’s most electrifying stops. Welcoming over 100 horses and handlers from across the globe competing for a share of the Americas circuit’s $2.7 million […]
Inside Masters Week: Private Jets, VIP Parties, and Augusta’s Most Exclusive Moments
From private jets and VIP parties to Mercedes-Benz and exclusive hospitality, here’s a look at the standout moments from Masters week in Augusta. By the time Masters week begins, a steady stream of private jets has already touched down, transforming Augusta Regional Airport into one of the busiest—and most discreet—luxury hubs in the country. The […]
Rolls-Royce Project Nightingale: The Ultra-Exclusive Electric Coachbuilt Convertible Redefining Luxury Motoring
Rolls-Royce Project Nightingale is an ultra-exclusive electric coachbuilt convertible limited to 100 units, blending Art Deco design and silent luxury.
LovePicker Rises as the Eternal Gift for Moments That Matter Most
Celebrate Mother’s Day with LovePicker’s preserved real roses finished in 24K gold, elegant keepsake gifts designed to last forever.
Auragens Officially Launches Dedicated Orthobiologics Division, A First in the Field by a Regenerative Medicine and Research Institute
Photo Credit: Courtesy of Auragens Led by Renowned Orthopedic Surgeon Dr. Abdiel Ortiz, M.D., Auragens Continues to Showcase Why It Has Earned the Trust of Professional Athletes and Elite Performers For those who demand the very best in performance, recovery, and longevity, Auragens has long been the name whispered among the world’s most elite athletes, […]
Subscribe to Haute Living
Receive Our Magazine Directly at Your Doorstep
Embark on a journey of luxury and elegance with Haute Living magazine. Subscribe now and have every issue conveniently delivered to your home. Experience the pinnacle of lifestyle, culture, and sophistication through our pages.
Haute Black Membership
Your Gateway to Extraordinary Experiences
Join Haute Black and unlock access to the world's most prestigious luxury events