Salvatore Ferragamo Celebrates New Collection With Floral Event

Calling all fashion and floral fans! This Thursday, March 22, Salvatore Ferragamo is hosting a special pop-up flower shop at the brand’s Union Square boutique. The event is in honor of Ferragamo’s floral invasion, the Spring 2018 high tech botanical collection. The line—which is Paul Andrew, Ferragamo’s new women’s creative director’s debut collection—features sophisticated floral prints on shoes and handbags.

New York-based floral designer Lewis Miller, who creates arrangements for society functions during the day and guerilla-style flash floral installations by night, will be in San Francisco for the event. From 4 to 7 p.m., shoppers are invited to the Post Street store to browse Andrew’s luxe new designs. Miller will be at the store interacting with the guests and creating custom arrangements for anyone who purchases a Ferragamo piece.

A post shared by Lewis Miller Design (@lewismillerdesign) on Feb 14, 2018 at 5:38am PST

“There is a T.S. Eliot poem that begins ‘April is the cruelest month!’ I, for one, started to feel the sting this month. Winter has us starved for romance, life and color. I was delighted to see the new Ferragamo collection had all of these themes in excess,” Miller told Haute Living. “Inspired by the deep reds, plums and purple color palette and by using gorgeous, textured wicker baskets overflowing with the season’s prettiest flowers, I want to celebrate the bounty that Spring brings and the youthfulness of the new collection.”

Andrew scoured 90 years of Ferragamo’s archives to create his first collection. He was inspired by the timeless beauty of flowers. Digital prints of high tech florets are on silk scarf laces tied at the ankle of patent leather sandals and wedges. Tuscan and English blossoms grace mules, ballerina pumps, slingback, and geometric cultch bags. All of his designs can be found at the Ferragamo boutique on Thursday. Miller’s flower shop pop-up will travel to Ferragamo in LA on March 24 and to New York on April 14. Appointments, which can be made by calling the SF store, are recommended.