On 13 November, renowned Middle Eastern jeweler Damas revealed its high vision for the future during a Gala dinner held at the One & Only Royal Mirage. The company announced its efforts to match the luxury jewelery industry’s rapid development and earn global status as a market leader as well as its its new marketing and visual campaign and corporate identity. The evening included a press conference followed by a glamorous VIP dinner and jewelry show.
Damas leadership has decided to implement a new strategy to advance the Damas name and image from a famous brand in the Middle East to a renowned international jewelry brand from Dubai.
“Similar to Dubai, Damas foresees no limits to advancing its position as a leader in the high-end luxury market,” explained Mr Anan Fakhreddin, Chief Executive Officer of Damas. “Under this new vision we are furthering our brand name and image and are proud to be recognized as one of the most dynamic and prestigious international trademarks in the jewelery industry. With our rich heritage in jewellery stretching over 100 years, our clients will continue to enjoy the same high quality products and staff dedication.”
Under its new direction, the Damas brand will continue to evolve and has plans to launch more gold and diamond products with innovative designs. The company will also introduce carefully selected international brands to advance Damas’ position as an industry leader. Damas also plans to offer a sophisticated customer relationship management system to strengthen its current rapport with clients. A new vision of the brand has been supported by the launch of a revamped website.
This new look and vision for Damas, a brand whose origins remain in Damascus, Syria, sets the brand on an exciting journey into a successful future.
To learn more about Damas and its new products and branches, visit the website at: www.damasjewellery.com.
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