Aramis Meets Arabia


Last month, Estee Lauder launched Perfume Calligraphy by Aramis – the first addition to the brand’s family of fragrances since 1988. A unisex fragrance featuring the Arabic scent of Oud (along with cinnamon, cardamom, lemon, rose and patchouli among others), the perfume was inspired by the beauty and prestige of the written word. It has been described as “capturing the essence of the Middle Eastern woman and man by reflecting traditional roots with a modern twist”. The fragrance was created specifically for the Arabian customer and can be worn by both men and women.

While you can certainly buy the perfume in Dubai, note that Harrods is stocking it exclusively making the new scent available to the western world. Certainly a worthwhile addition to the Aramis label, this fragrance is set to become an icon.

You can purchase Perfume Calligraphy by Aramis at Bloomingdales in The Dubai Mall +971 4 350 5333.