Salvatore Ferragamo Welcomes New “Girls About Town”

Following the launch of The Girls About Town with Bianca Balti, Alexandra Richards, Theodora Richards, Rachel Chandler-Guinness, and Lauren Remington-Platt, applications were submitted by countless entries from all around the world and now Salvatore Ferragamo moves on with the next and final wave of ultimate Signorinas now live on

In March, the leading Italian purveyor of luxury fashion, launched the new social media and digital initiative The Girls About Town in conjunction with the House’s latest fragrance, Signorina, a subtly cheeky and fresh scent that celebrates chic girls who are timelessly modern and creative with a hint of audacity.

The project follows campaign face and testimonial Bianca Balti along with friends on their journeys and lifestyles as the quintessential Signorinas. Each day the girls about town upload new and exciting content while sharing exclusive looks into their lives, whether they are personal style references, beauty regimens, inspirations, current projects, favorite hot spots, and insights via videos, photos, and text.

The new wave of girls includes Natalie Obradovich in New York, Bettina Anderson from Palm Beach, Emily Amy from Atlanta, Chelsea Cannell from Los Angeles, and Maggy Frances Shultz from New York.

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