Company Pays $1.3 Million For Tavern On The Green’s Name
A licensing company has agreed to pay $1.3 million to use the name Tavern on the Green for restaurants outside metropolitan New York, under a deal approved by Tavern’s bankruptcy trustee.
New York City retained ownership of the name in New York state, Connecticut, New Jersey, and part of Pennsylvania in an earlier settlement. Under a deal approved on Thursday by the trustee, Jill Mazer-Marino, Tavern International can use the name and license it outside that area. The company can also use the name on products, but cannot sell them in the New York area without getting the city’s permission and paying it a royalty, said Gerald E. Singleton, the city’s senior attorney for intellectual property.
Tavern International was set up by Lou Bivona, a financial manager, who will be working with Michael Desiderio, the former chief operating officer of the restaurant. They say they will require licensees to donate a portion of revenues to the National Center for Missing & Exploited Children, which Mr. Bivona has supported for many years.
At one time the name Tavern on the Green was appraised at $19 million, but that was when the LeRoy family, the restaurant’s former owner, thought they owned the trademark and could sell it to the city. A federal judge ruled last year that the city owned the trademark and that Warner LeRoy had obtained it fraudulently.
Source: The New York Times
Like Haute Living New York? Join our Facebook page or follow us on Twitter @HauteLivingNY. Want Haute Living New York delivered to your inbox once a week? Sign up for our newsletter.
Related Articles
The Haute Miami July Calendar: World Cup Watch Parties, Wellness Rituals, and Art Installations
July in Miami is its own thing. The tourists have thinned out, the locals have reclaimed their city, and the hotels, restaurants, and cultural institutions that spend the rest of the year competing for attention have pivoted to something better: actually being interesting. This month’s calendar is stacked with rooftop parties, wellness rituals, World Cup […]
Blacklane’s World Cup Chauffeur Service is the Ultimate Luxury
Blacklane’s professional chauffeur service covers all 13 World Cup 2026 host cities across the U.S., Canada, and Mexico.
‘Not Suitable for Work’ Shows How Gen Z Yearns For A Modern Day ‘Friends’
Gen Z has been asking for a new Friends for years, usually loudly, always online, and with the specific energy of a generation that grew up watching reruns of a show set in apartments they will never afford in a city that has since priced them out entirely. The demand is real even if the […]
The Artist, Archive & Atelier: Inside Jonathan Anderson’s Dior Haute Couture FW26
Jonathan Anderson’s second Haute Couture collection for Dior — shown during Paris Couture Week — takes sculptor Lynda Benglis as its muse.
Why Does Every Man Want to Be a DJ?
He thinks he’s the next John Summit. You know someone like this. Maybe has a perfectly respectable job or maybe he’s unemployed hoping that his 3am set at the local bar is going to take him to the top of the charts. He has a group chat with his frat brothers, opinions about house music, […]
The Equestrian Events Worth Traveling For This Summer
Horse racing has always been about more than the race. It is about the hat, the garden party, the glass of champagne held in exactly the right way, and the specific thrill of watching something genuinely extraordinary happen at speed. This summer, the equestrian calendar is delivering all of that and then some, with a […]
Latest Stories
Trending Articles
Related Articles
The Haute Miami July Calendar: World Cup Watch Parties, Wellness Rituals, and Art Installations
July in Miami is its own thing. The tourists have thinned out, the locals have reclaimed their city, and the hotels, restaurants, and cultural institutions that spend the rest of the year competing for attention have pivoted to something better: actually being interesting. This month’s calendar is stacked with rooftop parties, wellness rituals, World Cup […]
Blacklane’s World Cup Chauffeur Service is the Ultimate Luxury
Blacklane’s professional chauffeur service covers all 13 World Cup 2026 host cities across the U.S., Canada, and Mexico.
‘Not Suitable for Work’ Shows How Gen Z Yearns For A Modern Day ‘Friends’
Gen Z has been asking for a new Friends for years, usually loudly, always online, and with the specific energy of a generation that grew up watching reruns of a show set in apartments they will never afford in a city that has since priced them out entirely. The demand is real even if the […]
The Artist, Archive & Atelier: Inside Jonathan Anderson’s Dior Haute Couture FW26
Jonathan Anderson’s second Haute Couture collection for Dior — shown during Paris Couture Week — takes sculptor Lynda Benglis as its muse.
Why Does Every Man Want to Be a DJ?
He thinks he’s the next John Summit. You know someone like this. Maybe has a perfectly respectable job or maybe he’s unemployed hoping that his 3am set at the local bar is going to take him to the top of the charts. He has a group chat with his frat brothers, opinions about house music, […]
The Equestrian Events Worth Traveling For This Summer
Horse racing has always been about more than the race. It is about the hat, the garden party, the glass of champagne held in exactly the right way, and the specific thrill of watching something genuinely extraordinary happen at speed. This summer, the equestrian calendar is delivering all of that and then some, with a […]
Subscribe to Haute Living
Receive Our Magazine Directly at Your Doorstep
Embark on a journey of luxury and elegance with Haute Living magazine. Subscribe now and have every issue conveniently delivered to your home. Experience the pinnacle of lifestyle, culture, and sophistication through our pages.
Haute Black Membership
Your Gateway to Extraordinary Experiences
Join Haute Black and unlock access to the world's most prestigious luxury events