One year after the launch of its global partnership with the United Nations Children’s Fund (UNICEF), Louis Vuitton launches its first #makeapromise day on January 12th, 2017, to raise funds for children in need around the world. In the last year, Louis Vuitton for UNICEF has helped raised $2.5 million to help bring children life-saving humanitarian support in Syria and Nigeria.
On the 12th, client advisors in 460 Louis Vuitton stores worldwide will act as special advocates for the partnership and promote sales of the Silver Lockit, a product specifically designed to raise money for UNICEF. Vuitton customers are encouraged to come to the stores accompanied with a friend or relative to make a pinky promise and to share their pledge online with a special hashtag: #makeapromise. As a way of inviting people to spread the word, a special offer will be available on the12th in all Louis Vuitton stores and on louisvuitton.com for those who purchase two Silver Lockits.
“Charity starts at home,” says Michael Burke, president of Louis Vuitton. “Last year, we challenged our teams to come up with a symbolic gesture that would federate people around our cause. The idea of the #makeapromise campaign comes from children. When they make a promise they mean it, and they seal it with a pinky promise. One year after our successful launch, our teams want to keep our promise alive. It’s about joining forces worldwide to raise funds and awareness for children. We believe in the word of mouth. Our goal is to reach as many people as possible and to make a real difference.”
Louis Vuitton is also inviting its clients to make direct donations to UNICEF throughout the year and will do so especially during emergencies. To make a direct donation to the children in need worldwide, go to: www.support.unicef.org/lvforunicef. For more information on the partnership: www.louisvuitton.com/lvforunicef
(UNICEF does not endorse any brand or product.)