Inside The Opening of SF’s Haute New Dior Boutique

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Dior boutique, Union Square, San Francisco, USA. Photo : Kristen Pelou
Dior boutique, Union Square, San Francisco, USA. Photo : Kristen Pelou

Christian Dior won the world over with his courageous look at fashion elegance, and wrote a new chapter in the history of post-war fashion. With his legendary collection “New Look” in 1947, Dior created a new concept that featured an ultra-feminine woman with a tiny waist, very full skirts and sexy bust. Being one of the most important couturiers of the 20th Century, he has changed the meaning of “Haute Couture” and restored Paris as the capital of fashion.

“I wanted my dresses to be constructed like buildings, molded to the curves of the female form, stylizing its shape.”— Christian Dior.

San Francisco’s ‪185 Post Street, the new address on Dior’s map, is a spectacular building with artfully preserved facade and modern interior designed by Peter Marino.

This place is hard to call a boutique. To me, its definitely more: it’s The House of Style. The house where everything reminds me of Dior’s heritage, the coffee table books, the framed photographs, the beautiful collection where every stitch is done by hand and is marked on the designer’s soul. It is quiet, and I have the feeling that if I turn around I will see Monsieur Dior himself walking around tending to the final touches and making sure his House is ready to welcome the guests.

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Dior boutique, Union Square, San Francisco, USA. Photo : Kristen Pelou
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Dior boutique, Union Square, San Francisco, USA. Photo : Kristen Pelou
Dior boutique, Union Square, San Francisco, USA. Photo : Kristen Pelou
Dior boutique, Union Square, San Francisco, USA. Photo : Kristen Pelou

On the opening night, SWANS of San Francisco paid the tribute to Christian Dior by wearing historical brand. I could easily recognize the latest Raf Simons creations along with the pieces from older collections. Ladies also demonstrated the large palette of designer’s handbags and shoes.

Katie Traina
Katie Traina

Photo Credit: Drew Altizer

Anne V
Anne V

Photo Credit: Drew Altizer

Nikita Kahn
Nikita Kahn

Photo Credit: Drew Altizer

Jaime King
Jaime King

Photo Credit: Drew Altizer

Noosheen Hashemi
Noosheen Hashemi

Photo Credit: Drew Altizer

Farah Makras
Farah Makras

Photo Credit: Drew Altizer

Lisa Zabelle
Lisa Zabelle

Photo Credit: Drew Altizer

IMG_4549
Allison Speer

Photo Credit: Drew Altizer

Karen Richardson
Karen Richardson

Photo Credit: Drew Altizer

Karen Kubin
Karen Kubin

Photo Credit: Drew Altizer

Sobia Shaikh
Sobia Shaikh

Photo Credit: Drew Altizer

Mary Beth Shimmon
Mary Beth Shimmon

Photo Credit: Drew Altizer

Lora du Bain, Don du Bain
Lora du Bain, Don du Bain

Photo Credit: Drew Altizer

Lauren Goodman, Sukey Forbes, Andrew Lutjens, Jennifer Raiser
Lauren Goodman, Sukey Forbes, Andrew Lutjens, Jennifer Raiser

Photo Credit: Drew Altizer

Andreas Rippel, Brenda Zarate, Jorge Maumer, Romain Colignon
Andreas Rippel, Brenda Zarate, Jorge Maumer, Romain Colignon

Photo Credit: Drew Altizer

Lauren King, Susan Niven
Lauren King, Susan Niven
Sarah Somberg
Sarah Somberg

Photo Credit: Drew Altizer

Andrew Gn
Andrew Gn

Photo Credit: Drew Altizer

Stephan Rabimov
Stephan Rabimov

After the celebration was over, I walked outside, made few steps and turned around – Lady, wrapped up in the yards of fabric with the smallest waist, light as a feather, is crossing the street in her heels, rushing, as of if she is afraid to miss her appointment in the salons of 30 Avenue Montaigne. It was just a vision triggered by the beautiful memories of the icon of Style and Elegance Christian Dior.

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