Last week Timberland, one of the world’s leading outdoor fashion brands, hosted the brand’s first Dubai catwalk event in the region to launch its Spring Summer 2014 collection. The event took place at Cabana in The Address Dubai Mall which was transformed into a contemporary haven for those who relish the outdoors. The ambiance reflected Timberland’s laid-back and authentic style.
The Spring Summer 2014 collection continues the Timberland tradition of weaving together the best of the old and the new. Authentic outdoor classics were mixed with updated collections, innovative styles and original colors.
At the event, models showcased thirty looks from the new collection while strolling down a poolside catwalk made of timber crates. Guests were invited to find out if their summer style is more ‘Escape the City’ or ‘Harborside lifestyle’ at a one-night only pop-up shop. Entertainment that was provided by the exciting new sounds of Dubai’s music scene heavyweights, Bull Funk Zoo and DJ Soul Ninja.
Before the show, competition winners from MyFashDiary.com and Al Arabiya FM, Virgin Radio and Dubai 92 were invited to join bloggers for a tweet up and private styling session hosted by fashion icon and MyFashDiary.com founder, Tala Samman.
The Spring Summer 2014 collection is available across Timberland’s 13 mono stores present in the GCC’s major shopping malls, and also available within select Sun & Sand Sports stores.
Timberland is located at The Dubai Mall. Tel: +971 44341291