Audemars Piguet Boutique has just debuted a new look for their Bal Harbour Shops boutique with innovative details capturing the 138-year old watchmaker’s principal values. Located on the first floor next to the Chanel boutique, Audemars Piguet displays wood and metallic landscapes evoking the Vallée de Joux region in Switzerland, which is the birthplace of Piguet. “By bringing the manufacture to the boutique, Audemars Piguet tells the story of its history, craftsmanship and exclusive relationships in the new Bal Harbour boutique,” said Xavier Nolot, CEO of Audemars Piguet North America. “We’ve created a warm and inviting environment to satisfy our discerning clients’ every need.”
The design was a collaboration between the Creative Circle International Corporation of Switzerland and Audemars Piguet’s Creative Director, Octavio Garcia. They divided the boutique into two spaces: “The Manufacture,” which entails product displays like the watchmaker corner and educational content about the singular watches and museum quality pieces; and “The House,” a full service bar and lounge with a modern sound system for clients to relax with a cocktail or espresso. The Audemars Piguet Boutique will display over 100 timepieces from its immense collection reinforcing the watchmaker’s distinct artistry and designs.