Image: CFDA/Vogue Fashion Fund
On Monday, Nordstrom at The Grove will join five other nationwide Nordstrom stores in opening pop-up shops with items curated by 2012 CFDA/Vogue Fashion Fund Awards finalists.
The pop-up shops will showcase and sell a specially curated selection of items. According to The Los Angeles Times, pop-up shops that will open at The Grove include top award winner Greg Chait’s The Elder Statesman, offering cashmere clothing, accessories, blankets and quilts; and runners-up Jennifer Meyer and Tabitha Simmons who will showcase jewelry and shoes respectively.
The pop-ups provide the emerging designers with crucial exposure (and their first taste of nation-wide sales) as well as give potential customers the opportunity to see the products up close. Other cities that will be included in the Nordstrom pop-up experience include Seattle, Chicago, San Francisco, Dallas and New York.
Jeffrey Kalinksy, Nordstrom’s executive vice president of design, said in a statement, “We think that our customers will be excited to have access to the collections of these talented designers.”
Additional finalists from the 2012 CFDA/Vogue Fashion Fund Awards include Andrea Lieberman of A.L.C., Greg Armas of Assembly New York, Sofia Sizzi of Giulietta, Justin Salguero and Daniel and Alina Silberman of Illesteva, Jennifer Fisher of Jennifer Fisher Jewelry, Max Osterweis and Erin Beatty of Suno, and Wes Gordon of Wes Gordon.
According to the CFDA/Vogue Fashion Fund website, the fund was established to generate sufficient income each year to fund significant financial awards to one or more designers and provide business mentoring. Award recipients are selected by a Committee of industry experts, based on “the exceptional talent they have already demonstrated in fashion design and their capacity for future distinction.”
Three emerging fashion designers win business mentoring from a team of fashion industry professionals in areas like business planning, marketing, sourcing, production, exporting, etc. and a cash reward ($300,000 to one winner and $100,000 each to two runners-up) to encourage and establish his/her own independent design plan.