Fortuna Auction Jewels on Display at Helen Yarmak’s Fifth Avenue Penthouse Party

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Up top at her Fifth Avenue penthouse in the Crowne Building, Moscow-based designer and furrier Helen Yarmak was in New York last night to welcome in some fine jewelry pieces to her showroom, part of the Fortuna Auction Fall Jewels Preview to Benefit the Couture Council.

Fortuna co-founders Seth Holehouse and Anna Lin welcomed over 100 tastemakers to a private cocktail party at the showroom where guests included Patricia Field (who often used Yarmak’s pieces when selecting costumes for HBO’s Sex and the City), Janna Bullock and Mai Hallingby who perused the two million dollars worth of stunning antique, contemporary and estate jewelry and designs that will be up for bid at Fortuna’s Fall Fine Jewels Auction on November 29th.

Throughout the evening, Fortuna’s Jewelry Director Yoram Saidian was kept busy helping guests try on the exquisite pieces from famed design houses, including Cartier, David Webb, Tiffany & Co., Hermes and many others.

To assist with Hurricane Sandy victims, Ms. Yarmak has added a stunning pair of diamond and gold tulip earrings to the auction and will donate 100% of the Buyer’s Premium relief efforts. Additionally, a portion of the proceeds from sales of her furs at the preview event benefited the Couture Council.
There will be over 400 beautiful, unique antique, contemporary and estate jewelry pieces up for bid at Fortuna’s showroom at 608 5th Avenue in New York City on November 29th, as well as by phone, through absentee bids or online at

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