In an effort to extend Los Angeles’ art museum to the digital realm, the Museum of Contemporary Art (MOCA) has launched an original YouTube channel dedicated entirety to contemporary art.
MOCAtv is a YouTube channel divided up into six mini-channels: Artist Video Projects, The Artist’s Studio, Art in The Streets, Art + Music, MOCA U and YouTube Curated by. The channel launched on Monday and features five-minute videos with artists such as Robbie Conal, Alexis Smith and Marnie Weber, who speak about their personal relationships with their work. It will also track art coming into the realm of pop culture with music videos from Japanther and Bjork.
Art lovers can receive a three-month free pass to MOCA by signing up for the free digiMOCA before October 21.
According to museum director Jeffrey Deitch, “MOCAtv is a timely and vital digital extension of the museum. It will attract the growing online audience of people on every continent who are interested in visual culture, and provide them with the opportunity to see, explore, and experience the art of today.”