Wende Zomnir

As Executive Creative Director and Founding Partner of Urban Decay Cosmetics, Wende’s chief priority is to keep Urban Decay a step ahead as one of the hippest, most aggressive niche players in the burgeoning cosmetic industry. And there is no better candidate for the job. Her diverse lifestyle and extensive world travel have opened her eyes to creative approaches that, though not always conventional, have proved truly innovative and powerful. After high school and a failed attempt at the Miss Texas title (her hair was not big enough), Wende completed her degree at the University of North Texas and moved to Chicago to work at the Leo Burnett agency on their “youth accounts” like Reebok and Nintendo. But the Southern California sun and surf beckoned and she moved her life again to bring her Gen X/Y/Z marketing skills to promotional programs for Taco Bell. At this time, she learned to surf and nearly gave up corporate life to devote her time to writing. Instead, she met up with Sandy Lerner and found herself mixing nail polish in her Laguna Beach cottage and assembling press kits from hardware store supplies. With Wende’s experiences, worldliness and innate creativity, Urban Decay has become a very important player in the cosmetics industry. She credits her staff for helping her to make Urban Decay what it is today, and takes pride in the sister-like bond she shares with her employees. Today, Wende lives in Newport Beach, California with her husband Doug, and two boys Crash and Cruz, but she travels frequently to maintain inspiration and stay in touch with the media. Wende promotes empowerment for women and sat on the board at Ms. Magazine. She also takes an active role in supporting Planned Parenthood of Orange County, the New Space for Women’s Health in New York City, and other local charities.

Where were you born ?
Laredo, Texas
How long in Orange county:
16 years
W. Newport Beach
Creative Director and Founding Partner of Urban Decay Cosmetics
Favorite Restaurant:
Bear Flag Fish Company
Best Sushi:
Fujiyama…because my kids love it and they love my kids
Best Ethnic Food:
Mayur Indian
Best place for late night dining:
my house
Best dessert:
Best place for a romantic date:
the Dock
Best Sunday brunch:
Alta Coffee House
Best place for a power business meeting:
A Restaurant
All-around favorite spot in Orange county:
54th St. Beach
If you have out of town guests, which hotel would you recommend?
The Island
Favorite shopping venue/boutique:
Fetneh Blake in Laguna Beach
Best place to buy Jewelry/Watches:
Amy Grace Jewelry at Laguna Supply in Laguna Beach, CA
Best Spa:
the Montage
Favorite Charity Event:
Planned Parenthood’s “Haute Wired Ball”
Favorite Cultural Event:
Waldorf School of Orange County Mayfaire
Best Aspect of Orange county:
running outside on the beach in December!
Best Pizza:
Original Pizza in Newport Beach
Best Lunch:
Wahoo’s Fish Tacos
Best Gym/Athletic Facility:
Crossfit Newport Beach
Best Massage:
Patrice Havassy
Best Limousine/Driving Service:
White Rose Limo
Best Museum/Exhibit:
Favorite historic/legendary place to see or explore:
El Morro Canyon on my mountain bike.
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